The Fold DXB

Have you booked your appointment yet?
The summer rush is officially creeping in and our books are filling quickly for the weeks ahead 🤍

We might be known for our blondes… and yes, we LOVE our blondes 🤍

But did you know some of our favourite transformations are the soft brunettes, rich chocolates, lived-in colours and glossy expensive-looking hair that doesn’t scream for attention.

The kind of colour that just makes you look really, really good.

Because a beautiful brunette will always have our heart too.

Have you met Niamh?

She’s the one quietly making sure everyone feels looked after.
From the moment you walk in, to the way the team move through their day… she’s across it all.

Yes, she’s our manager. But she’s so much more than that.
She’s the biggest cheerleader for the girls, and the calm energy that makes every client feel instantly at ease.

Niamh and Emily have been friends since they both arrived in Dubai over 10 years ago, which makes it even more special having her leading The Fold today.

We’re so grateful to have her at the helm of it all. 🤍