FRAU
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FRAU — Where skin returns to balance. Hydrate. Restore. Glow.
25/05/2026
A big step forward for us 👀
Our first FRAU samples are officially on the way, and we honestly can’t wait to finally test everything in person.
Getting closer.
11/05/2026
A closer look at the packaging direction for FRAU.
Minimal.
Functional.
Designed for everyday comfort.
Built around lightweight hydration, barrier support, adaptability — and healthy-looking glow.
10/05/2026
A lightweight gel texture designed to hydrate, comfort, and leave skin looking naturally fresh and healthy.
Current direction for FRAU:
• Fast-absorbing
• Non-sticky
• Lightweight hydration
• Healthy skin glow
Still in development 👀
Some moisturizers feel good for a few minutes…
then suddenly feel heavy, greasy, or sticky.
We’ve been focusing on creating something that stays comfortable throughout the day — especially in heat and humidity.
What’s the biggest problem you’ve experienced with moisturizers?
We’re building a moisturizer that’s lightweight, hydrating, and adapts to different environments…
Now we’re curious 👇
What matters most to you in a moisturizer?
A. Feels light and non-greasy
B. Keeps skin hydrated all day
C. Gives a healthy glow
D. Works well in any weather
Comment your answer 👇
Lightweight hydration.
Barrier support.
A fresh, non-greasy finish.
Skincare designed to adapt.
Not all moisturizers feel right.
Too heavy. Too greasy.
Skin needs something lighter.
A skincare formula designed to adapt climate conditions.
Focused on lightweight hydration, barrier support, and daily comfort across heat, humidity, and dry environments.
Still in development.
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