Lorraine Virtual

I’ve been using Claude and Claude Code to build a client portal for Lorraine Virtual 🤓

Here’s the thing: Notion is incredible as a backend. all my client tasks, project updates, and deliverables already live there. but asking a client to navigate Notion? It’s overwhelming.

So I described what I wanted to Claude (a clean, branded portal pulling live data straight from Notion) and we built it together. Claude Code handled the actual build, I handled the vision.

The result is a client-facing experience that feels polished and intentional, while the data stays exactly where I already manage it. no double-handling. no extra tools. just a better client experience. 🚪✨

This is a great way to start really utilising AI for your business. Not replacing the work, but lifting the experience around it.

Swipe to see how it comes together 👉

Your next client is already Googling for someone like you 🔍

But if you don’t know what they’re actually searching (or whether your website is even showing up) you’re flying blind.

Edition 02 of The LV Edit is all about getting found. And this month’s tool spotlight is Google Search Console. It’s one of those rare things that’s completely free, genuinely powerful, and most small business owners haven’t touched.

Inside this edition, members get:

🔍 A full tool breakdown — what GSC is and why it matters

📋 A Notion GSC Monthly Tracker template to check your numbers every month without the overwhelm

📄 A GSC Starter Guide freebie — plain English, no tech degree required

If you’ve been wondering why your website isn’t bringing in enquiries, this is where you start.

Link in bio to join The LV Edit. ✉️

Hot take: spending more to acquire a client isn’t always a bad thing. 👀

If your average client sticks around for 3 years and spends $6k with you, a $1,200 ad spend to land them is a bargain, not a budget blowout. (This also works for much smaller numbers 🤣 but you get the idea)

Customer Lifetime Value (CLV) is the number that should be driving your marketing decisions. Not your cost-per-click. Not your monthly ad spend. The long game.

Swipe through to see why repeat business is your best growth lever, and when a higher acquisition cost is actually the smart move. 👉🏻

 

May was a big one. Here’s a look at what we got up to for our clients last month 👇

Results:
→ 446 webinar sign-ups at just $2.41 per lead
→ 649 new email list contacts (a 7% list growth — not small!)
→ $70,000+ in revenue attributed to campaigns
(Still not using SMS? This is your sign.)

Client Work:
→ Custom coded sidebar for a hire site to improve product discovery
→ Continued a big hire/service website build — lots of beautiful pages incoming
→ Landing page tweaks to tighten up paid ad flows

And we wrapped May by signing a new client for web + paid ads!

September availability if you’re curious 👀

The results don’t happen by accident. They happen because of solid strategy, consistent ex*****on, and knowing where to push.

→ Link in bio to get in touch.

I don’t read as many business books as I used to, but these two have been stand outs from my recent reads. 📚

We are big lovers of and his book How to Grow Your Small Business reinforced his Storybrand framework perfectly.

He tends to focus on bigger businesses, but there will still some amazing takeaways for small biz.

And Michael Wu’s eCommerce marketing book is one of those reads where you’re making notes and coming up with ideas while you are reading. This was a surprise find on Kindle Unlimited!

Swipe for the quick summaries + the key takeaways from each book.

💾 Save this one for your next planning session

June’s LV Edit is coming Monday June 1!

We’re talking about something every small business owner needs: getting found online. 🌿 SEO doesn’t have to be complicated or overwhelming.

Inside the June edition:
✉️ The Letter - a personal chat about SEO & AI Search
🌱 The Strategy - be visible where it counts
✅ The Checklist - your monthly visibility health check
🔦 The Spotlight - Google Search Console (it’s free & powerful!)
📋 GSC Set Up Guide & Notion Template

Plus, snail mail subscribers get a some cute freebies!

Digital from $7/month. Snail mail from $15/month. Month-to-month, cancel anytime.

👉🏻 Subscribe now via the link our bio.

Here’s the thing about showing up consistently, it only works if people can actually find you 👀

You can be posting every week, showing up in stories, staying visible on social… and still be invisible to someone who’s actively searching for exactly what you offer.

That’s where SEO comes in 👌🏻

June’s edition of The LV Edit is all about Get Found: SEO basics, AI search, and the small changes that make a real difference to your visibility online.

Just the things that actually move the needle when you’re running a business and don’t have hours to spend on Google.

Link in bio to sign up - available from June 1st. 🌿

The best thing you can do for AI search? The same thing you should’ve been doing for SEO all along!!

Answer real questions, build genuine expertise. Make your site fast and easy to read. Be the most helpful result in the room.

The AI-specific tweaks are a layer on top: Q&A structure, schema markup, conversational language, citing credible sources. Not a complete rebrand. A small upgrade.

Remember as always, HUMANS FIRST!!

Swipe for the full breakdown (with definitions, because yes, there are four of them now 😅).