Okkiyo

Here's something you may not have known👇

57% of adults over 50 have some degree of dry eye. Separate out women, and that number is even higher, thanks to factors like hormonal changes.

Dry eye can turn your everyday makeup routine into a source of irritation. As an eye surgeon, Dr Jacqui Beltz knew women shouldn't have to give up the products they love. So she created OKKIYO, with clinically tested, ~90% natural formulas designed to be gentle on sensitive eyes.

Her mum stole her mascara after cataract surgery.
Honestly? Fair. It's made for sensitive eyes by an eye surgeon, and it had already survived a full wedding's worth of happy tears.

We found this OKKIYO fan in the wild and replaced the stolen mascara on the spot 💙

Being told you can't wear makeup anymore because of your eyes is something Dr Jacqui has always hated hearing her patients say.

Turns out she's not the only one. Dr Alison Chiu, an ophthalmologist, feels exactly the same way, and she now recommends OKKIYO to her own patients 💙

Sensitive eyes shouldn't mean giving up the things that make you feel like you.

Raise your hand if your pencil sharpener has vanished at the WORST possible moment 🙋‍♀️

We've all been there. That's exactly why we decided to include a sharpener with every single VISUALEYES Eyeliner. Keep one in your makeup bag, one in your handbag and one at your work desk, so you're ready to touch up wherever you are 💙

Shop here: https://www.okkiyo.com/collections/online-store

Here's a stat that might surprise you: 4 out of 5 eye surgeons are men.

And for years, the advice women with sensitive eyes got was simple. Stop wearing eye makeup.

Dr Jacqui Beltz, eye surgeon, thought that advice wasn't good enough. Women who love their makeup shouldn't have to give it up because of irritation. So she created OKKIYO, with a clinically tested mascara and eyeliner designed for sensitive eyes, by someone who operates on eyes for a living.

Not relevant to this question that we'll come back to but what I'm actually talking about here is why we didn't make our pencils in wood 🤔

It's a little complex! We originally wanted a wooden casing. Wood is renewable, easy to shape, and would have let us create a square pencil that's easier to grip and more accessible.

But here's the catch: wooden casings only pair with a really hard eyeliner formula. And that's just not OKKIYO. We're made for sensitive eyes, so our pencil needed to be super soft, delicate and irritation free. 🖤

Ever wondered how people with low vision do their makeup so flawlessly? 🤔

We asked our friend Jo to spill her secrets. Her journey started when she discovered the amazing , and now they both do their makeup completely WITHOUT a mirror. How incredible is that?! 💫

When did you last replace your mascara? I recommend a fresh one every six months, or every three months if your eyes are particularly sensitive.

I’m an eye surgeon, and I created OKKIYO mascara especially for people with sensitive eyes. When your eyes are giving you trouble, feeling like yourself can matter more than ever. You deserve makeup that lets you enjoy getting ready.

Ready for a fresh mascara? Shop now.

Come behind the scenes with our cosmetic scientist Bella to see exactly what's going into our new cleanser 👀

Every ingredient in this formula has to earn its place. If it doesn't do something for the product, or it carries any risk of irritating sensitive eyes, it doesn't make the cut.

Love our mascara? Meet your next eye makeup favourite: VISUALEYES Eyeliner.

Both our mascara and eyeliner come in black and brown, and both were developed by an eye surgeon for people with sensitive eyes. Clinically tested on people with sensitive eyes, never tested on animals, and chosen by actually more than 40,000 OKKIYO customers so far.

Find your mascara and eyeliner pairing. Shop OKKIYO.