Shine By SD

Moving this business is strange in a way I didn't expect 📦

I found shades I made two years ago and never released. Pigments I bought for a project I never came back to. Even a whole skincare line, samples and all, that got shelved when eyeshadow took over every ounce of my time.

Packing it all up feels like flipping through a timeline of every version of this brand. Some of it is getting tossed, some of it is coming with me, and some of it I'm keeping just because I remember exactly what I was dreaming about the day I bought it.

Eight years of trying, failing and building, all fitting into boxes in a new space 🖤

Should the unreleased shades, the skincare line or more perfumes to come out of the vault first? 👇

Five shades. Zero mercy. 🖤

Watch The Unforgiven catch the light. This is The Unforgiven, our October Coveted collection, and it's members only.

Join The Coveted now to get all five shades in your box ✨

Some things don't need to be said. They just need to be seen. 🖤

This is Unspoken, shade 1 of 5 from The Unforgiven, our October Coveted collection. A cool silver sparkle with a hint of blue that catches every bit of light without saying a word.

Only Coveted members get this one. Join to get the October box ✨

Time to give back ✨

All October long, every order placed at shinebysdcosmetics.com is entered to win a FULL refund on that order. We're drawing a new winner every week this month. 💎

First winner is announced tomorrow, so keep an eye on our page.

Your glow. On us. 🖤