IVONNE®

Let’s talk about one of skincare’s most persistent myths.
Your foundation with SPF 15 is not sun protection. It is a marketing claim printed on a box.

SPF ratings are determined in a lab using a precise application standard of 2 mg/cm², which translates to approximately one teaspoon of product across the face. Think about that for a moment. Are you applying a teaspoon of foundation every morning? Because if you are not, you are not getting SPF 15. You are getting a fraction of it.

And even if you did apply that much, SPF 15 falls short of the minimum SPF 30 that the Canadian Dermatology Association recommends for daily protection.

Research published in Photodermatology, Photoimmunology & Photomedicine confirms that most people apply less than half the required amount, which means the protection received is significantly lower than what the label states.

Wear a dedicated SPF 30 or higher. Then wear your makeup over it. That is the correct order of operations.

Do you count SPF in your makeup as your protection for the day? Tell me in comments ⬇️

I gotchu 😉

The periorbital area is unforgiving. Fine tissue, constant movement, and a client who needs to trust you completely.

What makes eyeliner tattoo work at this level is not just technique. It is understanding how your pigment behaves before it ever meets the skin.

Adding a warm modifier to your pigment formulation is one of the smallest steps with one of the largest effects on consistency and implantation.

This result speaks to all of it.

Working hard or hardly working?

Nobody tells you it takes this long to actually know what you are doing.

Almost ten years in and I am still learning. Still adjusting. Still studying skin like it is the first time.

Because it is never the same twice.

Every client is a different canvas. A different skin type, a different texture, a different set of undertones working against or with you. Mature, thin skin needs a completely different needle configuration than something oily and thick. Cool undertones need a different formula than warm ones. What goes into the skin is never exactly what you see on the surface, and knowing that difference takes years, not courses.

It is colour theory at a level most people do not realize exists. Building a formula from scratch. Neutralizing before you correct. Understanding why the same pigment heals differently depending on depth, skin tone, and how the body responds.

It is shape as architecture. Proportion trained across thousands of faces. Knowing that what is perfect on one person is completely wrong on another, and being able to see that before the needle ever touches skin.

That is what almost a decade looks like.

🫶