LOIVĒ

Granny didn’t raise you to shrink yourself.

You know the kind of shrinking I mean.

Having the idea and immediately thinking, who am I to do that?

Putting on the outfit you love… then changing into the safer one.

Writing the thing you actually want to say… then deleting half of it because maybe it’s too much.

Wanting to walk into the room… but waiting for someone to invite you first.

Wanting to make the art, book the ticket, start the thing, show up differently

and imagining everyone watching.

My Inner Granny has a very simple opinion about this:

Be embarrassed for a day.
Or wonder for years what would have happened if you’d just gone for it.

Paris Fashion Week is happening right now.

And it has me thinking about how often we wait until we feel important enough, established enough, invited enough, ready enough.

Maybe you don’t need another invitation.

Maybe the thing that keeps pulling at you is the invitation.

Wear it.
Make it.
Show it.
Go.

Your 80-year-old self isn’t sitting there thinking, thank God we made ourselves a little smaller so nobody thought we were too much.

She wants the stories. 🌹

Follow the thing that keeps pulling at your sleeve.

And if House of ROSE is one of those things, the art, the visuals, the worlds, everything is waiting through the link in my bio.

And if there’s an artwork you can’t stop thinking about, DM me. 🌹

And if there’s an artwork you can’t stop thinking about, DM me. 🌹

Granny didn’t raise you to shrink yourself.

You know the kind of shrinking I mean.

Having the idea and immediately thinking, who am I to do that?

Putting on the outfit you love… then changing into the safer one.

Writing the thing you actually want to say… then deleting half of it because maybe it’s too much.

Wanting to walk into the room… but waiting for someone to invite you first.

Wanting to make the art, book the ticket, start the thing, show up differently

and imagining everyone watching.

My Inner Granny has a very simple opinion about this:

Be embarrassed for a day.
Or wonder for years what would have happened if you’d just gone for it.

Paris Fashion Week is happening right now.

And it has me thinking about how often we wa

On my way to Paris. 🇫🇷

And you know what I’m not doing?

Sitting at the airport wondering what I should post today.

Searching through 14,000 photos on my phone.

Opening Canva.

Closing Canva.

Thinking s**t, I haven’t posted anything.

My visual world is already there.

So I can choose something that feels like me, share it, close my phone…

and get on the plane.

That is what I mean when I talk about making content feel easier.

Not another system to keep up with.

Just knowing that when you need something beautiful, something that feels like you…

it’s already waiting.

Which means my head can be somewhere else entirely.

Paris, in this case. 🌹

The Mood Library for yourself or for work.

Come inside. Your next post might already be there.

Comment Mood and you’ll receive 11 Free Mood Visuals

You’re having coffee with someone you love.
But a tiny part of your brain is still on Instagram.

I haven’t posted today.

You pick up your phone.

Open your camera roll.

Nothing feels right.

Open Canva.

Move some things around.

Close Canva.

Save three images from Pinterest that don’t really belong together.

Put your phone down.

Pick it up again twenty minutes later.

And somehow something that should take five minutes has been sitting in the back of your head all afternoon.

That is the feeling I want to remove.

I want you to open a folder and find the image.

There.

That one feels like me.

Post it.

Close your phone.

Go back to your coffee while it’s still warm.

Because creating a beautiful visual world around your work shouldn’t become another job you have to recover from.

This is a big part of why I create the worlds I do; the artworks, the visuals, the Mood Library.

Not to give you more content.

To give you one less thing to think about.

And perhaps something beautiful to look at while we’re at it. 🌹

If you’re looking for a House of ROSE artwork, visual world, or something created specifically for your brand, DM me.

Let’s make the part people see finally feel like the thing you’ve been trying to say.

Your Inner Granny doesn’t want you to behave.
She wants you to have stories.

The swim when the water was too cold.

The dinner that somehow became 2am.

The ticket you bought before you could think of twelve sensible reasons not to.

The thing you wore that was probably a little too much.

The idea you tried even though you had absolutely no idea what you were doing.

The moment someone said “shall we?”
and instead of checking the time, your inbox or tomorrow’s schedule…

you just went.

I think that’s why I love the idea of our Inner Granny so much.

She’s already 80.

She knows which things we spent far too much time worrying about.

And she knows which moments we’d give almost anything to live one more time.

So every now and then I ask her:

What are we going to wish we had done?

And lately, she has quite a lot to say. 😂

Maybe that’s also why Woman & the Bird appeared.

The bird is that little tug that says:

Go.

Try it.

This way.

Before your head gets involved.

Your Inner Granny knows.
The bird just reminds you. 🕊️🌹

The first Woman & the Bird pieces are now available at their founding price.

For the walls of people who still have stories to collect.

My Inner Granny told me to stop saying “I’d love to learn how to skateboard one day.”

Apparently one day is 46. 😂

So today I put on a helmet, stood on a skateboard for my very first lesson and tried not to think too much about how much further I have to fall than an eight-year-old.

I was terrible.
I loved it.

And I think that’s exactly the point.

There are so many things we quietly start putting in the not for me anymore box as we get older.

Skateboarding. Starting over. Wearing the ridiculous thing. Learning something you might be really bad at. Doing something for absolutely no sensible reason other than you want to.

My Inner Granny has very little patience for that box.

She’s 80. She knows how quickly the years went.

46 and here we go. 🛹🌹

What would your 80-year-old self tell you to stop waiting for?

And if yours needs a little visual encouragement, she’s probably already somewhere inside the Mood Library. 😂🌹
Comment MOOD and I’ll send you the door.

What would your 80-year-old self tell you to stop waiting for?

And if yours needs a little visual encouragement, she’s probably already somewhere inside the Mood Library. 😂🌹
Comment MOOD and I’ll send you the door.

My Inner Granny told me to stop saying “I’d love to learn how to skateboard one day.”

Apparently one day is 46. 😂

So today I put on a helmet, stood on a skateboard for my very first lesson and tried not to think too much about how much further I have to fall than an eight-year-old.

I was terrible.
I loved it.

And I think that’s exactly the point.

There are so many things we quietly start putting in the not for me anymore box as we get older.

Skateboarding. Starting over. Wearing the ridiculous thing. Learning something you might be really bad at. Doing something for absolutely no sensible reason other than you want to.

My Inner Granny has very little patience for that box.

She’s 80. She knows how quickly the years went.

46 and here we go. 🛹🌹

What would your 80-year-old self tell you to stop waiting for?

And if yours needs a little visual encouragement, she’s probably already somewhere inside the Mood Library. 😂🌹
Comment MOOD and I’ll send you the door.

And if yours

Some things you don’t buy because you need them.
You buy them because every time you walk past them, you feel something.

The picture you stop in front of on your way to make coffee.

The woman on the wall you somehow start giving a personality to.

The piece your friend notices when she comes over and says,
“Wait… where did you get that?”

That’s the kind of art I want to make.

Not something chosen because it matches the sofa.

Something you choose because you keep looking at it.

Woman & the Bird started as an image in my head.

But somewhere along the way, she became about something else.

That moment when you already know.

You know you want to leave.
You know you want to make the thing.
You know you want to go there.
You know something doesn’t fit anymore.

And then your head arrives with a thousand very sensible reasons not to.

The bird is the part of you that knew before all the noise.

The part that keeps pulling at your sleeve.

This way.

Maybe finding your way back to yourself is simply learning to listen to her again.

The bird knows the way.

And after so many of you asked me to make her real…

she is.

The first Woman & the Bird artworks are now available as fine-art pieces from House of ROSE.

Made to leave the screen.

And perhaps end up somewhere you’ll walk past her every morning.

The first pieces are available now at their founding price; a price I’m keeping for this first chapter only.

Because if you’re one of the first people to put a House of ROSE on your wall, I quite like the idea that you were there at the beginning. 🌹

Comment BIRD and I’ll send you the link

Some things you don’t buy because you need them.
You buy them because every time you walk past them, you feel something.

The picture you stop in front of on your way to make coffee.

The woman on the wall you somehow start giving a personality to.

The piece your friend notices when she comes over and says,
“Wait… where did you get that?”

That’s the kind of art I want to make.

Not something chosen because it matches the sofa.

Something you choose because you keep looking at it.

Woman & the Bird started as an image in my head.

But somewhere along the way, she became a

Maybe a beautiful life is just having fewer little voices in your head telling you what you should be doing.

You know the ones.

I should post something.
I should answer that email.
I should be further ahead by now.
I should probably be doing something more useful.

Meanwhile, your coffee is getting cold.
Your friend is telling you a story.
The sun is coming through the window.
And you’re only half there.

I’m becoming increasingly interested in designing my life around being there.

At the table.
In the conversation.
Inside the idea.
Walking down the street without mentally being three hours ahead of myself.

Maybe that’s part of what Feeling First means too.

Not creating a life that looks right from the outside.

Creating one you actually get to be inside of. 🌹

And yes, this is also quietly why I built the Mood Library.

So at least one of those little voices can shut up. 😂

Your visual world is already waiting.

Comment MOOD and I’ll show you inside.

So at least one of those little voices can shut up. 😂

Your visual world is already waiting.

Comment MOOD and I’ll show you inside.

So at least one of those little voices can shut up. 😂

Your visual world is already waiting.

Comment MOOD and I’ll show you inside.

So at least one of those little voices can shut up. 😂

Your visual world is already waiting.

Comment MOOD and I’ll show you inside.

So at least one of those little voices can shut up. 😂

Your visual world is already waiting.

Comment MOOD and I’ll show you inside.

So at least one of those little voices can shut up. 😂

Your visual world is already waiting.

Comment MOOD and I’ll show you inside.

So at least one of those little voices can shut up. 😂

Your visual world is already waiting.

Comment MOOD and I’ll show you inside.

A beautiful life is not the same as a perfect one.

I think we spend so much time trying to get life right that we sometimes forget to make it ours.

The right career.
The sensible decision.
The beautiful house.
The version of success that makes sense from the outside.

But designing your own life is different.

It’s noticing what makes your shoulders drop.
What makes you curious.
The places you keep dreaming about.
The images you can’t stop saving.
The work you’d make even if nobody was watching.
The strange ideas that make you feel a little more alive.

And then having the courage to follow those clues.

That’s what my Inner Granny keeps reminding me:

You don’t need to create the perfect life.

Create the one that feels like yours. 🌹

And perhaps that’s why I created the Mood Library too. A growing world of 1,000+ visuals to help you recognise what you’re drawn to, find inspiration, and make creating and showing up feel easy again.

For one more day, you can enter the Mood Library for $10.

Then this little door closes. 🤍

Comment MOOD and I’ll send you the way in.

For one more day, you can enter the Mood Library for $10.

Then this little door closes. 🤍

Comment MOOD and I’ll send you the way in.

For one more day, you can enter the Mood Library for $10.

Then this little door closes. 🤍

Comment MOOD and I’ll send you the way in.

For one more day, you can enter the Mood Library for $10.

Then this little door closes. 🤍

Comment MOOD and I’ll send you the way in.

For one more day, you can enter the Mood Library for $10.

Then this little door closes. 🤍

Comment MOOD and I’ll send you the way in.

For one more day, you can enter the Mood Library for $10.

Then this little door closes. 🤍

Comment MOOD and I’ll send you the way in.

For one more day, you can enter the Mood Library for $10.

Then this little door closes. 🤍

Comment MOOD and I’ll send you the way in.

Authenticity is magnetic. But not because it’s loud.

I think one of the biggest mistakes we make when building a brand is believing we need to become more in order to be noticed.

More content.
More trends.
More explaining.
More polished.
More visible.

When often, the brands we remember are doing something completely different.

They become more themselves.

They repeat their point of view.
They build a recognizable feeling.
They know what belongs in their world — and, perhaps more importantly, what doesn’t.

Because a strong brand isn’t just a logo, a colour palette or a beautiful Instagram feed.

It’s a feeling people begin to recognise before they’ve even read your name.

And you don’t create that by constantly asking, What will perform?

You create it by asking better questions:

What do I actually believe?
What do I want people to feel here?
What am I drawn to again and again?
What would I make if I stopped looking sideways?

Then you build from there.

The strange thing is, the more specific your world becomes, the more the right people seem to find themselves in it.

You don’t have to shout across the internet trying to convince everyone to come closer.

Build something that feels unmistakably like you.
The people who feel something there will move closer on their own.

Maybe that’s what magnetism really is. 🌹

Design a life & business that feels like yours.

And if you’re ready for your visuals to feel more like you, I made you a little gift. 🤍
11 FREE Mood Visuals from the House of ROSE world, yours to use.
Comment MOOD and I’ll send them straight to you. 🌹

And if you’re ready for your visuals to feel more like you, I made you a little gift. 🤍
11 FREE Mood Visuals from the House of ROSE world, yours to use.
Comment MOOD and I’ll send them straight to you. 🌹

And if you’re ready for your visuals to feel more like you, I made you a little gift. 🤍
11 FREE Mood Visuals from the House of ROSE world, yours to use.
Comment MOOD and I’ll send them straight to you. 🌹

And if you’re ready for your visuals to feel more like you, I made you a little gift. 🤍
11 FREE Mood Visuals from the House of ROSE world, yours to use.
Comment MOOD and I’ll send them s