INITIO Parfums Privés
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WHAT IF YOUR INSTINCTS WERE INSPIRED BY YOUR SENSE OF SMELL, GUIDING YOU TOWARDS NEW ADVENTURES?
Confidence is in motion. Power moves with you.
POWER SELF, now closer than ever.
26/06/2026
One turns pleasure addictive.
One turns energy electric.
SUGAR BLAST.
WILD RUSH.
Two ways to feel joy take over.
25/06/2026
Raise the spirit.
Captivate the room.
Seduce the senses.
A floral creation charged with solar energy.
LIFT ME UP captures the force of the sun from the first golden ray to the last lingering glow.
Ready to accompany every sun-drenched escape, bringing its radiant energy wherever summer takes you.
You come back to it.
Again.
And again.
CAN’T GET ENOUGH, made to follow desire wherever it goes.
21/06/2026
From the first golden ray
to the last lingering glow.
LIFT ME UP, a burst of sun-kissed energy.
19/06/2026
A trail in the hair.
A presence in the air.
The INITIO Hair Perfume collection reveals fragrance in a more delicate gesture.
18/06/2026
The day changes.
The place changes.
The trail stays with you.
SIDE EFFECT, POWER SELF and CAN’T GET ENOUGH made to move through the season.
POWER SELF returns in a closer gesture.
Inner power, within reach.
Revealing an exalted version of who you are, POWER SELF amplifies self-confidence through a scent designed to move with you.
Now closer than ever, wherever the day takes you.
10/06/2026
Every step tells a story. Every note leaves an impression.
In constant motion, he moves with instinct and intention.
WILD RUSH sparks the thrill.
SUGAR BLAST deepens the indulgence.
Two fragrances. Two energies.
One magnetic presence.
One unforgettable trail.
A fire in motion.
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