Lura Aesthetics

Vitamin C is one of the most researched skincare ingredients for a reason ✨

As we move through our 30s, 40s and beyond, our skin naturally produces less collagen and can start to look duller, less even in tone, and more vulnerable to environmental damage.

A good Vitamin C serum can help to:

✔ Brighten dull-looking skin
✔ Support collagen production
✔ Improve the appearance of pigmentation and uneven skin tone
✔ Provide antioxidant protection against daily environmental stressors
✔ Enhance overall skin radiance and glow

But not all Vitamin C serums are the same. From pure L-ascorbic acid to gentler Vitamin C derivatives, choosing the right one can make a big difference to both results and tolerability.

If you’d like to understand the different types of Vitamin C and which might be best for your skin, check out my video where I break it all down.

Have you found a Vitamin C serum that works for you? Let me know below 👇

Not every line needs to disappear to make a difference.

These results are a great example of how small, subtle changes can create a fresher, more rested appearance while still looking completely natural.

Notice how the forehead appears smoother, but the skin still looks like skin. Some static lines remain visible and that’s perfectly normal. The aim isn’t to erase every sign of character or expression, but to soften the features that may be making you look more tired or stressed than you feel.

If you’ve started noticing lines that linger even when your face is at rest, there may be treatment options that can help reduce their appearance.

Curious about what’s possible for you? Send me a message and we can discuss the most appropriate approach for your concerns and desired outcome.

Natural. Subtle. Undetectable. 👌🏼

We all age differently.

Some of us embrace every line and wrinkle. Some of us invest in skincare. Some choose aesthetic treatments. Most of us fall somewhere in between.

There is no right or wrong way to age ❤️

What matters is that your choices are your own, and that they help you feel comfortable and confident in your skin.

For me, aesthetics has never been about looking younger or chasing perfection. It’s about helping people feel like the best version of themselves, whatever that means to them.

Because ageing is a privilege, and how we choose to navigate it is personal.

✨ No judgement. No pressure. Just choice.

Double cleansing isn’t just a trend, it’s one of the simplest ways to properly clean your skin and improve everything that comes after it.

🌼 Step 1: Oil-based cleanser

This breaks down SPF, makeup, and excess sebum without stripping the skin.

Try:

🌼 CeraVe Hydrating Foaming Oil Cleanser (great for normal to dry or sensitive skin)

Or

🌼 NeoStrata Restore Cleansing Balm

Best for: all skin types, including oily skin (yes, oil helps regulate oil).

⸻

💧 Step 2: Water-based cleanser

This removes sweat, dirt, and any remaining residue.

Try:

💧 La Roche-Posay Toleriane Hydrating Gentle Cleanser (very sensitive skin)

Or

💧 NeoStrata Restore Facial Cleanser

⸻

✨ Who is double cleansing for?
Anyone wearing SPF, makeup, or living in a city environment (so… most of us).

In midlife, your skin barrier becomes more vulnerable and less forgiving, so cleansing should focus on removing what doesn’t serve your skin, without stripping what it needs. Gentle, consistent cleansing is the foundation of healthier, more resilient skin over 40.