Etsu Gin

Rome, September 13th.

Eight bartenders. Five countries. One idea of harmony, shared behind the bar.

Judged on instinct. On precision. On the quiet discipline of omotenashi.

Luigi Barberis took the title with « Il Dottore e il Samurai, » built on homemade orgeat and bergamotto. Dimitris Kanellopoulos earned a special distinction with « Musubi. »

Both now head to Japan. Not just a prize. A chance to meet where ETSU Gin truly begins.

A journey of harmony, crafted in Japan.
KANPAI!


Drink responsibly.

Something golden is taking shape.
A new limited edition. Coming soon.

Patience, tile by tile.

瓦 (kawara), the traditional roof tile, laid one by one, each overlapping the last to shelter what lies beneath.

There's a quiet parallel here with how ETSU Gin is made: nothing rushed, nothing skipped. Botanical after botanical, layer after layer, until the whole holds together in perfect balance.

ETSU Gin, a journey of harmony, crafted in Japan.
KANPAI!

Drink responsibly.

Some blooms only last a season. We built a cocktail around that idea.
Sakura Blooms pairs Etsu Sakura with cherry blossom-infused vermouth and red shiso syrup, finished with a whisper of rose bitters and a single petal on top.
Delicate on the eye, layered on the palate. Just like the flower it's named after.

📸 by
A journey of harmony, crafted in Japan.
KANPAI!

Drink responsibly.

Some places don't need to say much. They just let you slow down.
There's a stillness here that isn't empty, it's intentional. A quiet built with care, not by accident.
ETSU Gin carries that same quiet.

A journey of harmony, crafted in Japan.
KANPAI!

Drink responsibly.

One drop. A thousand ripples.
滴 (shizuku): a single drop. The smallest gesture, and yet everything moves because of it.
That's how harmony travels. Quietly, then everywhere.

A journey of harmony, crafted in Japan.
KANPAI!

Drink responsibly.

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Harmony isn't found. It's crafted.

On September 13th in Rome, nine bartenders from the ETSU Embassies network, ETSU Gin's community of partner bars across Europe, will gather for an invitation-only competition celebrating precision, balance and the art of Japanese hospitality.

An odyssey that begins behind the bar, and ends in Japan.

KANPAI! 乾杯！

A journey of harmony, crafted in Japan.

Drink responsibly.

Some things float. Balance always does.
水面 (minamo): the surface of water. Still, reflective, holding everything above it in quiet suspension.
ETSU Gin rests here the way harmony does: without effort, without disturbance.

A journey of harmony, crafted in Japan.
KANPAI!

Drink responsibly.

Some places are sacred. Some spirits too.

The shimenawa (注連縄) marks the boundary between the ordinary and the sacred. A rope woven with intention, hung with reverence. In Japan, nothing of meaning is left to chance.

Neither is ETSU.

A journey of harmony, crafted in Japan.
KANPAI!

Drink responsibly.