Kim Loy Studios
Permanent Makeup Artist and Trainer with a passion for crafting Hyperrealism Brows, and guiding fellow PMU Artists to reach consistent $10k months.
https://www.skool.com/hyperrealism-brows-foundation/about Permanent Makeup Artist and Trainer with a passion for crafting Hyperrealistic Brows, and guiding fellow PMU Artists to reach consistent 10k months.
05/10/2026
I mostly share my experiences and tips over on my YouTube channel, where I already have 140+ videos.
Feel free to subscribe and, if there’s a topic you’d like me to cover, leave a comment below. I’m always happy to hear what you’d like to see next. 🤍
Soft. Healed. Still believable.
This is what I love to see on mature skin.
This client has been coming to me for four to five years. Her last appointment was over 18 months ago, and this is how her brows have healed.
The goal was never a strong or overly defined brow. It was a soft warm blonde result that works with her skin, her hair and her face, without the grey cast that can sometimes appear over time.
At her refresh appointment, I only extended the tapers, added a little more softness through the front and gave the brows slightly more body. The middle had healed exactly as it should, so there was no need to overwork it.
For me, beautiful PMU is not about looking freshly done forever. It is about a result that fades softly, stays balanced and continues to look like it belongs to you.
Hyperrealism Brows by Kim Loy.
Appointments via the link in bio.
SoftBrows NaturalBrows PermanentMakeup HealedPMU PMUAmsterdam AmsterdamBrows BrowArtist KimLoyStudios
If you’re completely new to PMU and want to specialise in Hyperrealism Brows, I don’t believe three days in a classroom alone is enough.
My Three Day Beginner Course in Amsterdam is completely one to one and designed to give you a real foundation, not just a few days of technique.
Alongside your in person training, you’ll receive one full year of access to Hyperrealism Brows Mastery, including detailed video education, printable worksheets, weekly homework reviews and daily DM support.
We’ll cover more than brows. I’ll also help you understand how to market yourself and build a PMU business you feel confident in.
Limited 2027 spaces are available. I train one student at a time.
DM me “BEGINNER” to talk through available dates.
MachineHairstrokes HairstrokeBrows PMUEducation BrowTraining BrowArtist PMUArtist PMUAmsterdam AmsterdamPMU KimLoyAcademy KimLoyStudios
29/09/2026
ALOPECIA BROW MODEL CALL
Hyperrealism Brows are designed to look soft, natural and personal - especially for those who may feel they need them most.
I want to make this treatment more accessible for people living with alopecia, which is why I am offering a heavily discounted model rate for a limited number of appointments.
If you have alopecia and would like to be considered, please send me a DM with the word ALOPECIA.
Or, if someone you know may be interested, please forward this post to them.
All treatments are subject to an individual consultation and suitability assessment.
Kim Loy Studios, Amsterdam
KimLoyStudios PermanentMakeup BrowArtist AmsterdamBrow
27/09/2026
Would you ever guess these are not natural brows?
That is the point.
Hyperrealism Brows are designed to work with the hair, shape and movement already there — creating a result that feels soft, believable and completely personal.
Not a copied brow. Not a heavy brow. Just the most refined version of your own.
Hyperrealism Brows by Kim Loy
Appointments via the link in bio.
NaturalBrows BrowArtist PermanentMakeup AmsterdamBrows
24/09/2026
A beautiful brow is never an accident.
Before the first stroke, I look at the shape already there: the face, the bone structure, the natural direction of the hair and the balance that will make the result feel like it belongs to you.
That is the difference between simply creating brows and designing them with intention.
For clients, it means a Hyperrealism Brow result that is personal, soft and considered.
For artists, it is the standard I teach as a Master Trainer: a trained eye, purposeful strokes and technique built around the individual- not a copied pattern.
Appointments and education with Kim Loy / link in bio.
NanoBrows BrowDesign PMUArtist BrowArtist AmsterdamBrows
21/09/2026
Most people only see the result.
They do not see every decision behind it: choosing to learn before you feel ready, staying curious when the first attempts are not perfect, practising when nobody is watching and continuing long enough for your work to become recognisable.
An opportunity can open a door. Skill, consistency and direction are what turn it into a career.
That is why I created Hyperrealism Brows Academy. It is for artists who want more than a new technique. It is for artists who want to understand the thinking behind a natural result, build confidence in their own work and create a business with intention.
If you are ready to take your next step seriously, the link is in my bio.
I got lucky. A friend told me about microblading before it blew up. I landed in Amsterdam when there was barely any competition. My parents could loan me the money for my first course. None of that was skill.
But once things started moving, hard work is what kept them moving.
So if you're at the start and it feels impossible, you might just be missing the lucky break, not the talent. Dig for the opening. Work hard when it shows up.
Click the link in my bio to join Hyperrealism Brows Academy and start building your own version of that opportunity.
I was going to post it myself but then you do such a good job at making the feed look uniform that I thought I'd best leave it up to you :)
13/09/2026
The best brows don’t announce themselves.
They simply bring more balance to your face — softly, naturally and without looking drawn on.
Hyperrealism Brows are designed around your existing hair pattern, your natural movement and the features that already make you, you.
No sharp outline. No solid fill. Only fine strokes that belong there.
Less makeup. More you.
To book your Hyperrealism Brows appointment, use the link in bio.
BrowArtist PMUAmsterdam PermanentMakeupAmsterdam KimLoyStudios
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