Fiona Franchimon

Our brunette Rapunzel, Nikita ✨

Known for her endless glossy hair, but even more for the sparkling personality that comes with it.

Beautiful hair, beautiful energy and always that shine wherever you go.

Wishing you the happiest birthday 🤎✨

Throwing it back to one of our favorite memories with you. New York Fashion Week, driving through the city, visiting Lafayette and de Bijenkorf, finding the best coffee spots and laughing all day long.

So many beautiful moments together, and still so many more to come.

Wishing you the happiest birthday today 🤍

Happy birthday, Denise ✨

Happy birthday to our Parisian woman ✨

Throwing it back to this beautiful moment at the Opéra in Paris. A timeless French twist, Parisian elegance and still one of our favorite looks on you.

Wishing you the most beautiful birthday today 🤍🇫🇷

Humidity is almost an everyday struggle especially when you have fine hair.

You style your hair, and 30 minutes later the volume is gone.

That’s why I use our Volume & Finish Hairspray not only on top, but also in between the hair. The ultra-dry mist gives volume, body and flexible hold without making the hair heavy or sticky.

So your hair keeps its shape, even when humidity tries to take over.

Available online and at all de Bijenkorf & Lafayette

Created because women with fine hair asked for it, including my own mother. 🤍

If your hair is very fine, short or simply slips out of almost every hairpin, the Petite Nº1 Hairpin was designed for exactly that.

Smaller, lighter and perfectly shaped to give fine hair the grip it needs, without feeling heavy.

Available in Original, Steel and Swarovski.

For this look, we combine it with our Volume & Finish Hairspray. A dry hairspray that gives fine hair flexible hold and helps protect the style against humidity and wind, so your hair doesn’t simply collapse again after styling.

Both the Petite Nº1 Hairpin and Volume & Finish Hairspray are also available at de Bijenkorf locations.

Real solutions, created from real requests, for real hair.

Because fine hair deserves beautiful styling too.

Today at de Bijenkorf Amsterdam, we’re showing what our brand is really about: real people, real hair and products created to actually work.

As a Dutch family-owned company, it still feels incredibly special to see Fiona Franchimon at de Bijenkorf in Amsterdam, Rotterdam, Utrecht, Amstelveen, Eindhoven and Maastricht.

And today, we’re not using models.

We’re showing you three generations of our own family.

First, our daughter Lenthe, creating an effortless half-up look in less than 10 seconds with the Nº1 Hairpin Steel in Yellow Gold.

Yesterday, a customer at de Bijenkorf looked at one of our videos and said, “But she’s a model.”

Lenthe smiled and answered, “No, that’s me.”

And that is exactly the point.

We don’t create products for perfect model hair.

We create high-performance products for real women and men, with fine hair, thick hair, difficult hair, ageing hair, damaged hair and everything in between.

Developed in the Netherlands from more than 25 years of professional hairstyling knowledge, with one purpose: to make beautiful hair easier to achieve yourself.

From our Original Nº1 Hairpins, Steel and Swarovski collections to our brushes and high-performance haircare.

Real family.
Real hair.
Real results.

From our family to yours. 🤍

My easy hairstyle for the weekend ✨

I washed my hair yesterday, so today I’m bringing it back to life with a little Daily Hair Cream. It gives my hair hydration and shine thanks to the light-reflecting minerals, without making it greasy so I can even use it around my contour line.

Then I polish everything with the Polish & Shine Brush for that smooth, glossy finish.

I give the front a little extra lift, then create a low bun and secure it with the Nº1 Hairpin in Satin Sand such a beautiful, natural shade.

To finish, I use one tiny extra drop of Daily Hair Cream to smooth the flyaways around the sides.

And that’s it effortless, polished, and ready for the weekend.

This is the kind of hair detail you can’t stop looking at.

Sleek, glossy lengths meet sculpted waves in a true haute couture hairstyle.

We prepped the hair with Repair & Rebond for a smooth, healthy-looking base, then used Hold & Shine to create and define the graphic wave texture. The Polish & Shine Brush finished the look by smoothing the surface and controlling flyaways.

Two Nº1 Hairpin Petites were used at the sides to shape and secure the style, finished with one Nº1 Hairpin Swarovski Yellow Gold as the sparkling connection point.

Sleek. Sculpted. Unexpected.

Hair, but make it haute couture.

This is day two after washing, so I’m using the Refresh & Lift Spray to bring back volume, lift and bounce.

Today, I’m styling my hair in an effortless half-updo, finished with the Nº1 Hairpin Swarovski Ribbon. ✨