The Solo Esthetician
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The Solo Esthetician is an esthetic resource concierge aiming to elevate and enhance the careers of solo estheticians and beauty professionals through vetted-resources, esthetic events, and weekly industry newsletters.
10/12/2026
Are YOU that somebody?
The esthetician they remember.
The one they trust.
The one they recommend before anyone even asks.
Your clients have options.
They always will.
But your expertise, your approach, your client experience, and the way you make people feel?
That’s what sets you apart.
The goal isn’t to convince everyone to book with you.
It’s to make sure the right clients understand why YOU are the right choice.
That’s positioning.
That’s CEO Marketing.
Ready to understand what makes your business the obvious choice?
Join us for the next CEO Shift™ Webinar on Monday, October 19 at 8 PM ET via Zoom.
Spots are limited. Register through the link in our bio.
10/12/2026
The treatment room is where you practice your craft.
The CEO mindset is how you build your business.
It's time to think beyond the treatment room.
The CEO Shift™ is back, and we're continuing the conversations that challenge solo estheticians to think differently about the businesses they're building.
Because being great at what you do is only part of the equation. Learning how to lead, evaluate, and make intentional business decisions matters just as much.
Your seat at the table is waiting.
THE CEO SHIFT™ | WEBINAR SERIES
📅 Monday, October 19
⏰ 8 PM Eastern
💻 Live via Zoom
Registration is open, and spots are limited.
Reserve your seat today at thesoloesthetician.com
10/05/2026
You do not need to be on every platform, following every trend, or talking to everybody.
You need to know who you are, who you serve, and how you want to be remembered.
Because good marketing doesn’t make you louder.
It makes you recognizable.
Send this to a solo esthie who needs the reminder.
10/01/2026
October was made for Estheticians. 🤎
This National Esthetician Month, we’re celebrating the professionals who educate, care, create confidence, and help their clients glow from the inside out. Your work matters, and this month is for you.
So, what’s in store for Q4?
From October through December, we’re switching from Client Acquisition to MARKETING. The strategies, systems, and intentional moves that help you think beyond the treatment room and run your business like the CEO you already are.
We’re kicking it off with practical marketing strategies you can implement to increase visibility, communicate your value, and grow your aesthetic business.
Stay close and subscribe to The Beauty Brief™ so you don’t miss what’s coming next.
Happy National Esthetician Month, Solo CEOs. 🍂
09/28/2026
There’s something about seeing a familiar name pop back up on the books.
New clients help you grow. Returning clients remind you that you’re building something people want to come back to.
And on October 1, we’re taking that conversation even further.
Q4: CEO Marketing.
Beyond posting. Beyond visibility. We’re talking about what makes people remember, trust, and choose your business.
Get The Beauty Brief
Client acquisition is not simply about being seen.
It is about whether the right clients can find you, understand what makes your business relevant, trust your expertise, and confidently choose you.
Before you decide that you need to post more, lower your prices, create another promotion, or add something new, examine the six areas that shape your client-acquisition process:
Trust.
Discovery.
Positioning.
Demand.
Recommendation.
Consistency.
The CEO Client Acquisition Playbook™ is a 10-chapter working resource created to help you move beyond guesswork, identify what needs your attention, and make clearer business decisions through CEO Questions™, guided exercises, priority identification, and next-step development.
Comment PLAYBOOK below, and we’ll send the details directly to your DMs.
Tag an estheticians who think beyond the treatment room.™
If you missed The CEO Shift™ last night, here’s one conversation we think every solo esthetician needs to hear.
You look at your calendar and see openings.
Suddenly the thoughts start:
“My prices must be too high.”
“My marketing isn’t working.”
“Nobody wants my services.”
“Maybe I need to add something new.”
But what do you actually KNOW?
You have openings. That’s the fact.
Everything else requires investigation.
CEO thinking means learning how to separate what’s happening in your business from the story you immediately attach to it because reacting before understanding the problem can lead to lowering prices, spending money, changing direction or creating more work without addressing what’s actually happening.
Your calendar is data.
Not a verdict on your business.
This is what it means to think beyond the treatment room™.
A little of what you missed inside The CEO Shift™. 🖤
Get The Beauty Brief™ to make sure you’re the first to know when the next CEO Shift™ webinar is happening. Link in bio.
09/21/2026
ESTHETICIANS — WE’RE LIVE TONIGHT.
Being an esthetician requires expertise in your craft.
Building the business around that expertise requires something different.
CEO thinking.
Tonight at 8 PM ET, join KimBella, Founder & CEO of The Solo Esthetician™, and Breana, Co-Host & Content Director, for The CEO Shift™.
We’re going beyond the treatment room to talk about the decisions, strategy, visibility, client acquisition and resources behind building a stronger business.
Whether you’re an esthetics student, newly licensed, already operating solo or simply trying to become more intentional about what you’re building—this conversation is for you.
The CEO Shift™
Monday, September 21
8 PM ET
Live on Zoom
Registration is FREE.
Register online at TheSoloEsthetician.com.
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