Living Proof
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MIT-born haircare that's lab tested, life proven. We are the science, you are the Living Proof. We are the Science. You are the Living Proof.
In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems, not conceal them. 156 global patents, 450+ formulas, 44 products, 100+ awards, and 16 years later, we continue to put research at the forefront of our formulations. Today, Living Proof is Science in Action - utilizing in-house scientific discovery and invention to develop the latest innovations in haircare that deliver game-changing results for all hair types and textures.
Subtly sweet, delicately scented, and winter-ready...this is Frosted Fig Dry Shampoo brought to life.
10/05/2026
Frosted Fig Dry Shampoo, a limited-edition scent engineered for you. Skip the wash, and freeze the feeling this holiday season.
We took our award-winning Advanced Clean Dry Shampoo and reimagined it with a creamy, lush fig scent.
NEW limited-edition Frosted Fig Dry Shampoo.
A dry shampoo scented for the season.
10/01/2026
Skip the wash, freeze the feeling. Meet our new limited-edition Frosted Fig Dry Shampoo. ❄️
Warm, cozy, and perfect for winter.
• Cleans like a rinse-out shampoo
• Adds softness + shine
• Leaves no visible or textured residue
• Balances scalp's sebum levels
• Provides pollution protection
• Now in a creamy fig, delicate lily petals + warm woods scent
Shop this winter-ready dry shampoo now at livingproof.com, , , Sephora at , , and for professionals.
Winter has never smelled this good.
A luxurious blend of creamy fig, delicate lily petals and warm woods; crafted to bring a touch of holiday warmth and feel effortlessly inviting.
10.1.26
09/29/2026
Everyone's fixated on figs. Us included. 👀
Fig fragrance has captivated the beauty industry and is growing +162.5% across the category* with haircare searches for fig fragrance also growing more than +600% in the past three years**the choice was obvious.
This coveted scent is arriving soon.
10.1.26
*Attest Consumer Survey, Dry Shampoo Usage + Purchase Drivers, 2025, N298
**Mintel North America Fig Fragrance Search Data, Beauty & Personal Care Category, 2023-2026
09/28/2026
Blowout season is here. What are you doing to protect your hair?
09/25/2026
Never tried dry shampoo? We don't blame you.
So many dry shampoos leave visible residue, white cast, an itchy scalp, and they don’t actually clean your hair. But, not ours.
Sheer Clean Dry Shampoo Mist was formulated to address these issues and turns out, even dry shampoo skeptics would recommend it.
Try it now at livingproof.com
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