Living Proof
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If you can see it, it's not ours. Sheer Clean Dry Shampoo Mist available now! We are the Science. You are the Living Proof.
In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems, not conceal them. 156 global patents, 450+ formulas, 44 products, 100+ awards, and 16 years later, we continue to put research at the forefront o
08/07/2026
Your scalp is telling you something and it might be asking for hydration.
Flaking can be a sign of a dry scalp, but relief doesn't have to be complicated.
Meet Dry Scalp Treatment: a skincare-inspired leave-on scalp treatment that delivers instant hydration and lasting relief that's clinically proven to soothe flaking, itching and irritation.
Sweat happens. Wash day doesn't have to.
This past weekend, we partnered with for a feel-good sweat session. Everyone in class left with a bottle of our Advanced Clean Dry Shampoo + Style Refresh Mist for hair that looks and feels just as fresh as day one.
08/05/2026
Growing your hair out doesn't have to mean growing your grey's out.
We created Density Serum to give you options. This lightweight, fast-absorbing scalp serum is formulated to visibly minimize the appearance of grey hair, reduce shedding, increase hair density, and promote healthier hair growth with clinically proven results in as little as 90 days.
Enjoy 30% off on the app. Now through 8/8.
A dry shampoo that does what it promises.
No visible residue. No white cast. No itchy scalp. Powered by a patent-pending cleansing system.
Launching 8/14 . Early access on 8/13 exclusively for Rouge Members. Tap the link learn more: https://livingproofinc.visitlink.me/VgzDrD
We’ve gathered the evidence. We’ve listened to your testimonials.
Finally, a non-aerosol dry shampoo that delivers.
Launching 8/14 . Early access on 8/13 exclusively for Rouge Members. Tap the link to learn more: https://livingproofinc.visitlink.me/veAhiw
No visible residue. No white cast. No itchy scalp.
A revolutionary dry shampoo is coming.
Launching 8/14 . Early access on 8/13 exclusively for Rouge Members.
Ever wonder how one product delivers five styling benefits? We’re taking you behind the scenes with our R&D team to uncover the science behind 5-in-1 Styling Treatment.
This multi-tasking formula:
• Conditions and strengthens hair
• Adds natural volume and body
• Enhances shine
• Provides heat protection up to 450°F
Discover the innovation, research, and expertise behind the science that makes your styling routine simpler and your hair look its best.
07/29/2026
Not all buildup is visible.
From styling products to pollution and hard water minerals, everyday exposure can leave hair feeling less than its best.
Clarifying Detox Shampoo features a cream-to-lather formula that deeply cleanses without stripping, helping reset hair, protect against chlorine-induced discoloration, and improve color vibrancy.
Saved to the summer scrapbook: fresh hair, sunny days, and a dry shampoo that does more.
Our limited-edition Sun-kissed Pear Dry Shampoo refreshes beyond the surface. The best part? No visible or textured residue. Just clean, refreshed hair that feels like you stepped out of the shower.
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