Just The Strip
Just the Strip is a new after care line for hair removal.
06/30/2026
Our Customer Info Cards are now available in 25 packs on the website, ready to help your clients fall in love with their aftercare routine.
Each card walks them through exactly how to use their Just The Strip products, making it the perfect addition to every retail bag or a sweet little shelf talker in a 4x6 frame.
Now available for Smooth Operator, Truth Serum, The Polisher, Nourishing Oils, Simply Pure Body Wash, Brow Oil, and Lash Oil.
Head to the website to stock up.
06/29/2026
Let’s talk about the snack bar. We know it is sweet. We know it can be genuinely special. A cold Poppi, a little bag of chips, a thoughtful detail that makes a client feel taken care of. That is real and it matters, and we are not here to talk anyone out of it.
What we are here to do is help you look at it clearly so you can decide for yourself.
We ran the numbers based on an average of 15 clients a day, 5 days a week, with one drink and one bag of chips per person, just to illustrate the scale. The budget option using Diet Coke runs about $3,528 a year. The mid-range option using Zevia runs about $5,112 a year. The premium option using Poppi runs about $8,640 a year. These are estimates to show how quickly small daily costs add up. Your real numbers could be higher, lower, or somewhere in between. Not every client takes you up on a drink or a snack, every business has a different client volume, and every price point is different. There is no universal right answer here.
The real question is simply this. Is this expense making a meaningful difference in how clients experience your business, or is it something you do because it feels nice without much measurable impact? And if it is the second one, are there other ways to create that same warmth and memorability that cost less or nothing at all?
This is not about guilt and it is not about telling you to cut anything. It is about awareness. Every dollar in your business can work for you or quietly work against you, and the goal is simply knowing which one is happening so you get to choose intentionally instead of by accident.
Know your numbers. Then decide what is right for you and your business.
Numbers based on an average of 15 clients per day, 5 days per week. Individual results and client behavior will vary by business.
06/29/2026
Retailing aftercare isn’t upselling. It’s completing the service.
Your client came in for a wax. If they leave without knowing how to maintain their results until the next appointment, you’ve
only done half the job. And they’ll blame the wax when the results don’t hold.
When you recommend aftercare products, you’re not selling — you’re extending your care into their routine at home.
PRO pricing helps you actually make margin on what you recommend. We designed it that way on purpose.
Shop the PROs collection at the link in bio.
Feedback is a gift, but only when both parties are willing to unwrap it together.
In our studios, connection is one of our core values, and connection requires communication. So when a client has an experience that did not meet their expectations, our first priority is always to get in touch, have a real conversation, and make it right. Most clients come straight to us, and we are so grateful when they do because that gives us the opportunity to fix it.
But every now and then, someone chooses to go to Google or Yelp and share their frustration with the world instead of with the person who could actually help them. We understand that too. And our approach is still the same. We reach out, we ask for a conversation, and we hold space for a real solution.
What we do not do is offer a refund without that conversation first, because we genuinely believe we have the ability to remedy the situation, and we want both parties coming to the table solution oriented.
In one recent situation, I personally called a client who left a two star review and asked if she had a few minutes to talk so we could make it right. She said she would call me back. She never did. No returned calls, no responses to messages. So I closed it out and moved on, because if someone would rather stay frustrated than accept a solution, that is a choice we have to respect.
We wish her well, genuinely. And then we go back to pouring into the clients who want to be here.
If feedback finds its way to you, receive it with grace. Learn from it, grow from it, and keep building something worth coming back to.
06/25/2026
Redness after waxing isn’t always about sensitive skin. It can come down to technique and the products you use after the strip comes off. 👏
One of the easiest ways to elevate your service? Don’t rush the finishing step.
A professional post-wax oil helps remove leftover wax residue with effortless glide while leaving skin feeling nourished and comfortable. That’s exactly why our PRO Post-Wax Oil is a staple in treatment rooms. It’s designed to make cleanup easy and help clients walk out feeling as good as they look.
Remember: the little details matter. Gentle cleanup, thoughtful aftercare, and quality ingredients can make all the difference in your client’s experience.
👇 What’s your go-to tip for keeping post-wax skin calm and comfortable? Share it below! We’re always learning from this incredible community.
Smoother skin starts with the right aftercare, and Truth Serum was made to deliver exactly that. This all-natural, pregnancy safe ingrown hair serum combines witch hazel, golden chamomile, and purslane to target ingrown hairs, reduce redness, fade dark spots, and support your skin’s natural healing process after waxing or shaving. It is clean, it is effective, and it works whether you are using it at home or in the treatment room. Spray it onto the bikini line, underarms, or legs right after hair removal and let those ingredients get to work. Your skin deserves the truth.
Shop Truth Serum at the link in bio.
06/22/2026
Not all post-wax ingredients are created equal. 👏
One of our favorites? Chrysanthellum Indicum (Golden Chamomile). This powerhouse botanical is known for helping reduce the appearance of redness and soothe sensitive, irritated skin...exactly what freshly waxed skin needs.
That’s why we included it in Truth Serum. We wanted more than an aftercare product; we wanted a formula that helps estheticians send clients home feeling comfortable, confident, and cared for.
When you’re choosing post-wax skincare, don’t just look at the label. Look at the ingredients and ask what job they’re doing. Every ingredient in Truth Serum has a purpose, and Golden Chamomile is one we’re especially proud of. 💛
Are you already using Truth Serum in your treatment room? Tell us your favorite way to incorporate it below!
If you have been curious about Just The Strip but have not yet had the chance to try our products firsthand, we created our Pro Sample Program just for you. For only $5, you can choose up to four retail-sized products and experience everything from start to finish, the way we intended. From the moment you open our velvet soft touch boxes to the feel of the bottles in your hand and the products on your skin, we want you to fall in love with every detail before you ever commit to a full order.

Six and a half years ago we created Smooth Operator, and it is truly the product that started it all for Just The Strip. This is our OG, the formula that got us on the map and set everything else in motion, and it holds such a special place in my heart because of that.
Smooth Operator is a chemical exfoliant built on salicylic acid, glycolic acid, and lactic acid to keep ingrown hairs at bay, but what sets it apart from other ingrown hair serums on the market is what we added alongside those acids. We blended in camphor, vitamin E, aloe, and glycerin to make it hydrating and nourishing rather than stripping, which means you can actually use it directly after a wax and incorporate it daily across all parts of the body. If your skin tends to run sensitive, I would recommend using it every other day instead and waiting twenty four to forty eight hours after hair removal before that first application.
Right now you can find Smooth Operator in our large and small roll on, and we are so excited to share that our pad formula is being reformulated and will be making its way back to you in the next couple of months.
Simply Pure Body Wash
Simply Pure body wash is the one bottle our whole family shares, and it has nothing to do with whether anyone in the house waxes or sugars at all. It’s formulated with aloe vera and a pH balancing formula that creates a rich lather without any sulfates, SLS, SLES, or parabens, so your skin gets clean without ever feeling stripped. Because the pH is balanced, it’s even gentle enough to be safe for vaginal use, which makes it a body wash you can trust on the most sensitive skin in your home, including your kiddos. It’s also completely unscented, so it leaves room for your favorite body oil to be the fragrance that lingers instead. This is the kind of simple, pure formula that belongs in every shower, not just the ones who see an esthetician regularly.
Tawnya Fornerod
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