Miami Beach Bum Co.
Paradise for your skin and hair🌴✨
My hot take on ‘reef-safe’ after you guys flooded our comments asking if it’s real or just a marketing term.
Spoiler:
Most ‘reef-safe’ sunscreens aren’t 🌊
This is the 30-second check I do in every store aisle. Comment SPF for the full red list. Save this for your next sunscreen run.
Your boat day hair routine shouldn’t start with “I’ll just deal with the damage later.” 🧜♀️
Hair Shield goes on before you leave the dock. UV protection for your hair and scalp — so you come back with beach waves, not straw.
Marine scientist–formulated. Reef-safe. Made for people who actually get on the water.
Tag your boat day crew. 👇
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3 ingredients that should be illegal in your body cream… but aren’t:
✨Parabens — endocrine disruptors.
✨Synthetic fragrance — up to 3,000 undisclosed chemicals.
✨Sulfates — strip your skin’s natural barrier.
We turned 7. So we’re giving back🎂🌊 We’ve hidden Miami Beach Bum birthday drops around South Beach — real product, totally free, no catch. Find it, it’s yours. Here’s your first clue:
📍 Start where the locals actually swim. Not the tourists.
More clues dropping in our Stories every few hours. The hunt is live NOW. Tag us when you find yours — we want to see it. 🤍
7 years of reef-safe, science-backed everything. 🌊🎂 From a coastal engineer’s kitchen to Whole Foods and Ulta — and we’re just getting started.
We hid something for you in South Beach. Find it, keep it. Details coming 👀
Happy birthday, MBB🤍
The ocean is calling so grab your Bodyguard and go. Tag your beach princess below 🌊✨
06/03/2026
GIVEAWAY: Win the full Beach Bag bundle 🌊✨
We just landed at — a clean beauty marketplace that actually vets every single brand on its shelf. To celebrate the launch of their new storefront, we’re giving one of you the entire Miami Beach Bum lineup.
Swipe to see why our formulas made the cut 👉
🪸 Reef-safe — screened against every ingredient that harms coral
🥥 Upcycled coconut shells in Coco Body Scrub + 100% PCR plastic packaging
🌿 Oregano oil in our Bum + Body Cream — neutralizes the bacteria behind body bumps, razor burn, and breakouts.
How to enter (3 steps, takes 10 seconds):
1️⃣ Like this post
2️⃣ Follow +
3️⃣ Tag 2 friends in the comments
Bonus entry for every additional comment 👀 Tag your beach-day crew, your bestie, your sister — whoever needs to know about this.
Ends Saturday, June 6th. US only. Shop the lineup now in-store at Wellspring 🌴
06/01/2026
Ingredient decoder — you’ll want to save this down. 🌊Comment SPF to get the full guide in your inbox.
Living in Miami as a marine scientist is truly a horror film 🌊
Comment SPF below and I’ll send you the reef-safe routine 👇
30 days. One ask: show us your routine. 🌊✨
We told our Beach Bums to show us what their day actually looks like and this is what they sent back. 2500+ five-star reviews and counting. Every single one is a real person who chose reef-safe, chose clean science, and chose to tell someone about it.
Tag us — I repost every one. 🤍
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Miami, FL
33138
