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Playa

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“Beach with Benefits”
Fragrance-Forward Haircare & Body Care
#PlayaBeauty

Photos from Playa's post 06/15/2026

PLAYA girls know what to pack. Nuevasol, always. 🌊✨

Featuring PLAYA girls: Abby Stearns & D A N I E L L I O T T

06/13/2026

Do you need fragrance primer to make your scent last longer? Playa All-Over Perfume Mist in the scent Nuevasol already incorporates humectants to handle it.

06/12/2026

The perfect pair 💕

PLAYA Nuevasol Gloss Rinse locks scent into your hair, and our new All-Over Perfume Mist takes it from there. Head-to-toe Nuevasol, all day long. Shop both at playabeauty.com ✨

06/11/2026

Introducing PLAYA Nuevasol All-Over Perfume Mist — designed to prime your skin as it perfumes, so your fragrance actually stays with you.

It’s the perfect partner to PLAYA Nuevasol Gloss rinse — or your new standalone fragrance. Shop now at playabeauty.com ✨ Link in stories/bio!

06/10/2026

New PLAYA tomorrow! 🔥 Introducing PLAYA Nuevasol All-Over Perfume Mist — wear it solo or layer it with our Gloss Rinse for scent that travels with you.

Shop tomorrow (6/11) at 6am (eastern) at playabeauty.com ✨

Photos from Playa's post 06/10/2026

PLAYA Parties on deck in Monaco 🛥️

06/09/2026

Your fragrance routine gets an upgrade… ✨

Shop NEW PLAYA this Thursday, June 11th at 6am (eastern). Sign up for the waitlist at the link in our stories!

06/06/2026

She brought a friend 👀

New PLAYA coming soon! Tap the link in our Stories to get all the details first.

06/03/2026

How to get smoother, glossier, better-smelling hair? Swipe through →

Shop PLAYA Fragrance-Depositing Gloss Rinse for Hair at playabeauty.com 🌴✨

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Miami, FL