Playa
“Beach with Benefits”
Fragrance-Forward Haircare & Body Care
#PlayaBeauty
06/15/2026
PLAYA girls know what to pack. Nuevasol, always. 🌊✨
Featuring PLAYA girls: Abby Stearns & D A N I E L L I O T T
Do you need fragrance primer to make your scent last longer? Playa All-Over Perfume Mist in the scent Nuevasol already incorporates humectants to handle it.
The perfect pair 💕
PLAYA Nuevasol Gloss Rinse locks scent into your hair, and our new All-Over Perfume Mist takes it from there. Head-to-toe Nuevasol, all day long. Shop both at playabeauty.com ✨
06/11/2026
Introducing PLAYA Nuevasol All-Over Perfume Mist — designed to prime your skin as it perfumes, so your fragrance actually stays with you.
It’s the perfect partner to PLAYA Nuevasol Gloss rinse — or your new standalone fragrance. Shop now at playabeauty.com ✨ Link in stories/bio!
New PLAYA tomorrow! 🔥 Introducing PLAYA Nuevasol All-Over Perfume Mist — wear it solo or layer it with our Gloss Rinse for scent that travels with you.
Shop tomorrow (6/11) at 6am (eastern) at playabeauty.com ✨
06/10/2026
PLAYA Parties on deck in Monaco 🛥️
06/09/2026
Your fragrance routine gets an upgrade… ✨
Shop NEW PLAYA this Thursday, June 11th at 6am (eastern). Sign up for the waitlist at the link in our stories!
She brought a friend 👀
New PLAYA coming soon! Tap the link in our Stories to get all the details first.
How to get smoother, glossier, better-smelling hair? Swipe through →
Shop PLAYA Fragrance-Depositing Gloss Rinse for Hair at playabeauty.com 🌴✨
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