CEW

A look back at an incredible CEW Beauty Expo!

Thank you to everyone who joined us and helped make this year’s event so memorable. From discovering the latest in beauty to connecting with brands, industry leaders, and our incredible community, it was a day filled with inspiration and connection.

And don’t forget to cast your vote for your favorite Beauty Awards finalists! Visit CEW.org to vote.

Amanda Kahn, GM of NEOM Wellbeing, walked us through their Ulta NYC display. A beauty aisle turned full sensory moment, from scent testing to shelf styling. This CEW Onsite stop caught the brand live and all the details that make their shelf presence so distinct.

, GM of , walked us through their shop in the Ulta 86th St store! A full wellness sensory moment in the middle of the store. This CEW Onsite stop caught the brand live and all the details that make their shelf presence so distinct.

What a day at the CEW Beauty Expo!

From discovering standout products and brands to connecting with the beauty community, yesterday was all about celebrating what’s new and next in beauty.

Thank you to everyone who joined us and to all of the incredible brands who helped make the day so special. We loved bringing the beauty community together!

Jasmina Aganovic, Founder & CEO of Future Society, on her full circle moment with CEW.

As a recent college graduate trying to break into the industry, CEW was the very first place she turned to. In the beginning, it felt far off, and she often felt like an outsider looking in. Being present at a CEW event now and receiving recognition feels like a truly special, full circle moment.

Nicola Elliot, founder of NEOM Wellbeing, sat down with us to talk about building a brand around the science of scent and why she believes wellbeing should never feel like a luxury. This CEW Onsite conversation gets into the why behind NEOM, straight from the person who started it.

Carly Guerra, Founder and CEO of Savoir, on nearly 20 years as a member of CEW.

She joined as soon as her career started and has recommended it to everyone since, telling her team and anyone entering the industry that joining CEW should be their very first move. The networking has helped her build relationships with people at larger organizations, and as an entrepreneur, it’s given her exposure to parts of the business she might not have otherwise encountered.

Come check out NEOM Wellbeing’s office with us, it’s built the way their products smell: intentional, calming, and completely on-brand. This CEW Onsite stop proves that a company’s culture shows up in its walls just as much as its shelves.