Shalini Parfum

Shalini Parfum

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The Essence of Luxury.

07/01/2026

Happy Birthday to my most beautiful Mom who inspires me each day...

Her love of flowers, butterflies, birds and nature is a delight for the soul.

Mom has taught me what it means to truly love someone. I am grateful for her presence each day.

06/29/2026

Gorgeous photograph and beautiful review of Voile Mer by darling Damiana
vault

I really enjoyed discovering Voile Mer (French for Sea Veil 🌊) as part of the lovely Fragrance Vault display at Scent Fest SF. The newest creation by Maurice Roucel for Shalini is gentle and ethereal, invoking the visual and textural experience of seaweed swaying in the ocean and thin layers of salt on rocks by the shore. 🪸🪨

06/25/2026

Gorgeous photograph of Jardin Nocturne by dear Michael!

We are obsessed....

Photos from Shalini Parfum's post 06/24/2026

Flowers in New York city....

There are always flowers for those who want to see them." — Henri Matisse

06/24/2026

Sending you LOVE and LIGHT on this beautiful Wednesday... as Summer begins.

May your Summer be filled with Sunshine and lazy days by the Sea.

Photos from Shalini Parfum's post 06/21/2026

Darling Jana .vault will be representing our gorgeous Pure Parfums at Thank you so much for all the love.

Please visit Fragrance Vault at Booth 119.

Voile Mer, our parfum will be available... the most revolutionary parfum of Maurice Roucel's distinguished career.

Thank you so much for all your support dear Sebastian We are truly honored and grateful to part of your inaugural event.

Photos from Shalini Parfum's post 06/21/2026

We are honored and grateful to our new parfum Voile Mer featured in Le Parfum magazine . Thank you so much.

Photos from Shalini Parfum's post 06/19/2026

A gorgeous review of Voile Mer by dear Bill in his exquisite newsletter travelbyentree.com

Thank you so much for all your love and support

The parfum is a watery composition of seaweed, oakmoss, salt, amber, jasmine and muguet. Seaweed is slightly transparent, soft and diaphanous like a painting in the water. The parfum evokes the visibility of the seaweed. Seaweed extract is grounding and purifying for the soul. Oakmoss essence has a deep earthy woody aroma promoting a sense of peace and bringing the green of the ancient forest to the parfum. Jasmine blossom absolut stimulates the feeling of harmony and optimism. French Muguet’s elegant sweet floral bell shape is borne in sprays during springtime bringing a sense of tender happiness and inspiration.
Amber brings its Golden light to the parfum evoking the dappled sunlight on the waves. Sea salt provides a divine protection – mineral, pure and spiritual.

Voile Mer parfum is created by Master Perfumer Maurice Roucel, inspired by the kelp cathedrals of the Sea. This is the ninth parfum created by Shalini and Maurice. This new series is inspired by the home of the soul, our favorite places where we experience a feeling of deep relaxation. Visit shaliniparfum.com.

06/14/2026

Shalini's notes on Voile Mer💚🩵

Handwritten inspirations in a gratitude journal.

Voile Mer Parfum is created by Master Perfumer Maurice Roucel.

06/11/2026

Childhood summers spent by the Sea, swimming, laughing and playing in the sand.

Days of salt and crystal... they seemed endless 💛

I dreamt of being an artist- a painter and a writer.
Paradis Provence is the parfum of endless Summer.

Created by Maurice Roucel as an ode to the Golden light of the Riviera Sun.

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