Frederick Benjamin

Wave Check. You ready?

🌊

Clear, clean, controlled. ✨ NOW at WALMART
This isn’t your old-school greasy pomade—this is Sleek Water. 💧
Our water-based formula goes on light, holds your style down, and rinses out easy—no flakes, no buildup.
It’s style without the residue.
🧼 Water-based
✨ Light hold, natural finish
🔄 Easy rinse
Who’s tried it? Drop your go-to style below ⬇️

Dry scalp. Itchy crown. Frustrated vibes. 😩
If this is you—your hair is asking for hydration.
Not oil. Not heavy grease. Not another quick fix.
The Daily Hydrator brings moisture to your roots and softness to your texture—without clogging your scalp.
You don’t need more product. You need the right one.

Moisture that moves with you. 💧
Our Daily Hydrator is lightweight, non-greasy, and made to soak into your strands—not sit on top. Whether you’re dealing with frizz, dryness, or coarse texture, this is the hydration your hair’s been waiting for.

✅ Fast-absorbing
✅ Softens without buildup
✅ Great for daily use

You can’t fake moisture—your hair knows the difference.

Real ones don’t skip conditioner.
Our Moisturizing Conditioner hits different:
✅ Softens coarse textures
✅ Boosts shine
✅ Soothes dry, itchy scalp
Use it after every wash to lock in moisture and level up your grooming game.

Why clove oil? Here's why 👇🏾
🧠 Stimulates the scalp
💪🏾 Strengthens hair follicles
🚫 Helps reduce dryness & flakes
We infused our Daily Hydrator with clove oil because your hair deserves moisture that works with your scalp—not against it.
Smells fresh. Feels even better.

Don’t rush the rinse. 💦
Whether it’s product, sweat, or buildup—you’ve got to wash it all out to start fresh.
Our shampoo gets deep without stripping, so your hair is clean, scalp refreshed, and ready to go again.
🚿 Clean scalp = healthy hair
🔥 Rinse game = strong

Your daily styling lineup is right here:
🪮 The Brush – lays it down
💧 The Daily Hydrator – softens & conditions
💎 Sleek Water Pomade – locks the look in place
No flakes. No stiffness. No nonsense.
Just texture care that respects your routine.

Big suds, no sulfates. 👏🏾
Yes—you can have foam without the harsh stuff.
Our shampoo uses coconut-derived cleansers to give you that deep, satisfying lather without stripping your scalp.
🧴 Sulfate-free
💧 Scalp-friendly
🔥 Texture-approved
So you get the clean you want and the moisture your hair needs.