ChattyLime - Marketing with a Twist

Thoughts on the "de-influencing" strategy? i.e. companies remove the corporate layer and put a human face at its center.

I Audited Top B2B Startups on LinkedIn. Their Corporate Pages Are Dead, but Where They're Growing Is Genius In B2B marketing, personal brands are outperforming company pages, but they also introduce new business and ownership risks.

https://smpl.is/al3xw

The B2B Marketing Framework Is Outdated—Here’s A Modern Replacement The model uses a skyscraper metaphor and identifies six core aspects of B2B marketing.

https://smpl.is/akx2b

Less Traffic, Better Leads: Is Google Fixing B2B Marketing? B2B traffic is down but pipeline quality is up. Learn the 5 steps to get cited by AI & reach buyers who arrive ready to convert.

🥱

Why Boring B2B Marketing Is A Choice B2B buyers are people before they are professionals.

https://smpl.is/akiui

How CMOs Must Rethink B2B Content Strategy in the Age of AI: The DGR Interview with CMO Council’s Tom Kaneshige - Demand Gen Report Learn how B2B CMOs can adapt content strategy, workflows and personalization as AI becomes part of the buying process.

https://smpl.is/ak5bk

Access denied | martech.org used Cloudflare to restrict access | martech.org | Cloudflare Please see https://developers.cloudflare.com/support/troubleshooting/http-status-codes/cloudflare-1 # # #-errors/error-1015/ for more details.

https://smpl.is/ak5bi

Access denied | martech.org used Cloudflare to restrict access | martech.org | Cloudflare Please see https://developers.cloudflare.com/support/troubleshooting/http-status-codes/cloudflare-1 # # #-errors/error-1015/ for more details.

https://smpl.is/ajlyj

Access denied | martech.org used Cloudflare to restrict access | martech.org | Cloudflare Please see https://developers.cloudflare.com/support/troubleshooting/http-status-codes/cloudflare-1 # # #-errors/error-1015/ for more details.

Happy Cinco de Mayo to all who celebrate.

https://smpl.is/aji59

Why the brand vs. lead generation debate is holding B2B marketers back - The Business Journals Most business-to-business marketers say they are looking for both advertising strategies that build awareness for their brand and leads for their sales team. In practice, however, they often end up choosing one over the other.