ILES FORMULA

The Vitamin Treatment Oil.

A glimpse into the botanical oils behind one of our most-loved formulas.

A nourishing treatment for hair and scalp, blended to restore softness, suppleness and lustre.

Enjoy it - link in bio to shop.

Wendy’s house rules: rinse.

A sulfate-free shampoo needs a proper rinse. Very wet hair, then more water — never more product. More product won’t give you more lather. It gives you heaviness, and hair that goes lank.

Add water. Massage in shampoo while continuing to add more water, then rinse until water runs clear.

Iles Formula Shampoo Haute Performance — link in bio.

The finish, in one drop.

Fashion week runs long, and the hair has to look effortless through all of it. The Iles Formula Invisible Styling Oil is the last step: a drop or two warmed in the palms, pressed through the lengths and ends. It disappears into the hair and leaves shine, velvety softness and frizz smoothed away, with no weight and nothing left behind.

The hair oil for people who don’t like hair oils.

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A ritual worth sharing. Thank you, Lauren Lefevre for sharing your experience. Seeing your reviews is our favorite part of the day.🤍

The Invisible Oil.

Launched only a few weeks ago and already award-winning, and already a favorite of many. One of our fastest-selling formulas to date.

Sumptuous shine, nothing visible but the result.

Enjoy it - link in bio.

Weekends, handled.

The complete weekend ritual in one box: the Iles Formula Nurture Pack. Iles Formula Shampoo that cleanses without stripping. The Iles Formula Hair Mask, worked in between the wash and the seal. Iles Formula Conditioner that repairs without weight. And the Iles Formula Comb that carries every drop through, root to end.

Nothing else needed — Iles Formula gives your hair everything it needs and nothing it doesn’t. That’s the whole point. Shop now: https://ilesformula.com/products/nurture-pack

There is another detail within our two new oils that was incredibly important to me — the fragrance.

Both are delicately infused with our bespoke Iles Formula White Tea perfume.

I wanted something refined and understated. A fragrance that would never overpower the hair, but instead reveal itself softly as the oil is worked between the hands and warmed through the lengths.

The warmth allows the White Tea perfume to gently bloom — clean, elegant and beautifully subtle.

For me, hair is such a sensory experience. It is not only about how it looks, but how it moves, how it feels beneath your fingers, and that delicate trace of fragrance you notice as the hair moves.

Our White Tea perfume was chosen to complement the oils in exactly this way: never heavy, never overwhelming — simply a beautiful finishing signature.

Shop now via the link in bio.

Why two oils instead of one?

Because no single oil can give hair everything it needs.

The formula that’s light enough to disappear at the end of a blow-dry won’t also be a deep vitamin treatment. The oil formulated to do its work overnight can’t vanish into a finish.

So Wendy created two: the Invisible Styling Oil for shine + style, the Vitamin Treatment Oil to treat. Most people end up wanting both.

Shop now — link in bio.