Closeup

The first gel toothpaste in the world, Close Up has the power of germ-fighting mouthwash to give you up to 12 hours fresh breath. Stay closer for longer!

Signal and Close Up are two of the world’s best-selling toothpaste brands, developed to give you a fresh, healthy smile. Some four billion people around the world use our products, and our research and development experts apply cutting-edge technology to ensure Signal and Close Up toothpastes keep teeth whiter, brighter and stronger – and your smile at its best.