Em Beauté

✨ MEET RUBY TA — FOUNDER OF EM BEAUTÉ 💛

My journey began with a passion for beauty, creativity and helping people feel confident in their own skin.

In 2013, I began studying beauty therapy, turning my passion into the foundation of my career. In 2016, I entered the beauty industry in Australia, gaining hands-on experience and developing my skills. By 2019, I took a big step forward and opened my own beauty business in Brisbane, turning a dream into reality.

Thank you to every client, student and supporter in Brisbane who has been part of the Em Beauté journey. Your trust means so much to me. 💛



Building Em Beauté has taught me so much, not only about beauty, but also about resilience, independence, taking risks and believing in myself even when the path isn’t always clear.

✨ MY COMMITMENT TO GROWTH
I’m passionate about growing both personally and professionally. I make it a priority to attend at least two international permanent makeup (PMU) conferences every year to keep learning, refining my skills and connecting with talented artists from around the world.

There’s always something new to learn in this industry, and I’m excited to bring fresh knowledge, techniques, and inspiration back to my clients and students. ✨

Beyond beauty, I love travelling, exploring nature, hiking, photography, dancing, cooking, giving back through charity and discovering new places. I’m curious about the world, passionate about personal growth, and always open to learning something new. 🌿✈️

Life is a journey of growth. I’m embracing new possibilities, stepping beyond my comfort zone and discovering what the next chapter of my life and business will bring.

This page is where beauty meets entrepreneurship, personal growth and a little adventure along the way.🤗

Lash Lift by Tiffany = Instant Confidence
Woke up like this. No mascara just lifted, longer-looking lashes that open up the eyes and elevate your natural beauty.
Lasts 6-8 weeks
Low maintenance
100% natural results
Ready to lift your look? DM us to book your appointment!

The Em Beauté Method ✨

One of the questions I get asked most is, “Who does your training?”

The answer is simple, we train together

At Em Beauté, Thea, Nina and Tiffany have all been personally trained and mentored by me to follow the Em Beauté Method: the techniques, styling and quality standards I’ve developed over many years.

Every lash artist is committed to the same philosophy:
✨ Healthy natural lashes come first.
✨ Every set is customised to suit the individual.
✨ Lightweight application for comfort and exceptional retention.
✨ Precision, consistency and attention to every detail.

Today, my role was to coach, observe and ensure every set met the Em Beauté standard. I believe great leadership isn’t just about doing the treatment yourself. It’s about developing a team that shares the same values, skills and passion for excellence.

I’m so proud of how far Thea, Nina and Tiffany have come. Watching their confidence and artistry continue to grow is one of the most rewarding parts of building Em Beauté. 🤍

When you visit Em Beauté, you’re not just choosing a lash artist, you’re choosing a team united by one standard, one philosophy and one commitment to beautiful, healthy lashes.

The Em Beauté Standard 💛

Fluffy brows + lifted lashes = the combo you didn’t know you needed 🤎✨

Brow lamination & lash lift done at em beauté — no makeup, just you, but better. The kind of treatment that makes you want to skip foundation and never look back. 🙌

Book your appointment through the link in bio — your brows & lashes will thank you! 💛

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Fresh male brow sculpt ✂️

My client naturally has very bushy brows that sit quite close to the eyes. By carefully sculpting and shaping them, we’ve created more space, instantly opening up the eyes and lifting his whole face.

Just precise brow work 👌🏼

The goal with male brows is always:
✔️ Clean, not overdone
✔️ Structured, but still natural
✔️ Enhancing your features, not changing them

Small change… big difference ✨

DM to book your brow sculpt

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Perfect brows don’t happen by chance ➡️ they’re mapped.
At Em Beauté, brow mapping allows us to measure your unique facial structure, symmetry, and natural growth so your brows suit you, not a trend.
Because caring for your brows means precision, intention, and long-term results 💛

Natural hair stroke brows to kick start 2026 🎉
This client doesn’t wear much makeup and wanted a super natural look, I think her new brows suit her so well, what do you think? 🤔

We’re so excited to welcome Thea back to Em Beauté 🤍
After taking time off to have her beautiful baby, she’s ready to return to the salon and we’re so lucky to have her talent back!
Book in with Thea 🫶🏼 ✨