LuxxAlchemy

We told him one was designer and two were ours... but there was a twist. 😂👀

What Cooper didn't know was that we'd secretly swapped out the designer fragrance, so ALL THREE were actually Luxx Alchemy!

He was convinced one had to be the expensive designer, even guessing they were worth $150+.

And the best part? He couldn't pick which one was supposedly the designer. 😂

But what really got us was when he said he wouldn't even go back to buying designer fragrances after smelling ours!

No scripts. No staged reactions. Just Cooper's 100% honest opinion, with absolutely no idea what we'd done.

All three fragrances were just $44 each.

Sometimes the best way to prove a point is to let the fragrance do the talking.

Less hype. More perfume.

We share a lot of the wins at Luxx but the reality behind the scenes isn't always sunshine and rainbows. 😅

There's stress, setbacks, sleepless nights, things going wrong and plenty of moments where we're figuring it all out as we go.

After 15 years in the corporate world, I made the biggest decision of my career: leaving my day job to go ALL IN on something Kylie and I are truly passionate about. 🖤

And while building a business is one of the hardest things we've ever done, it's also one of the most rewarding.

We've always promised to keep it real with you. Not just the milestones and celebrations, but the messy bits in between too.

So here's a little BTS of what running Luxx really looks like.

Would I change any of it? Not for the world. ❤️

Here is my 2nd Layering recommendation. Amber Forge mixed with Aurevanis the combo I didnt know I needed.

Better late than never! 😅

Kylie and I finally sat down in the studio to reflect on September, celebrate a few wins and look back at just how far we've come.

When you're building a business, it's so easy to get caught up in what's next that you forget to stop and appreciate what you've already achieved.

September was a massive month for Luxx Alchemy, and while there's still so much we want to accomplish, we're learning that celebrating the little wins (and the big ones) is just as important as chasing the next goal.

Here's a little behind-the-scenes look at our journey.

CAN YOU ACTUALLY SMELL THE DIFFERENCE, OR ARE YOU JUST PAYING FOR THE NAME?

Armani Stronger With You Powerfully is hands down one of my FAVOURITE fragrances of 2026. But seriously, who can justify that designer price tag?

So we put the original head-to-head with our Amber Forge in a blindfolded smell test.

No scripts. No staging. Just 100% genuine reactions to see if we could actually tell the difference.

And let's just say... the results surprised us!

Would YOU be able to tell the difference? 👀

In the perfume capital of the world 🇫🇷✨ Finding inspiration for something truly special. Our first-ever exclusive Luxx Alchemy collection. 🖤👀

Unrelease scent of the day coming to you from the perfume capital of the world! Niece/Grasse 🇲🇫

Should we drop this one? 🙃

First fragrance house done. Wow that was insane We may need help choosing our winter original

WE ARE IN FRANCE!!! Meeting suppliers for our first original creation ✨️