Joni the FaceLift Facialist

OGs, I KNOW you’ve got stories. 😂

Before Instagram, algorithms and personal brands, we were out there doing whatever it took to get people through the door.

Business cards under windscreen wipers? Guilty. 🙋🏼‍♀️
Letterbox drops? Absolutely.
Advertising on the back of toilet doors? You bet.

We couldn’t post and hope. We had to get creative.

So I want to know…

What’s the wildest thing you did to build your business that had absolutely NOTHING to do with social media?

No judgement here. 😂👇🏼

I’ll go first: strategically targeting car parks where I knew my ideal clients shopped and putting my business card under their windscreen wipers.

Call it stalking. I call it targeted marketing. 😂

A good technique is one thing. Knowing when, why and how to use it within a treatment is another.

These are just three of the signature moves I teach inside Fascia First™.

But Fascia First™ isn’t a collection of impressive-looking moves. It’s an approach to touch. Understanding the tissue you’re working with, slowing down, using your whole body and knowing how to bring each technique together as part of a complete treatment.

Because the moves are great on their own.

The magic is how you put them together.

https://thefaceliftfacialist.com/fascia-first-training-recording-landing-page

Fast beauty might actually be creating demand for exactly what it has left behind.

I’m not anti technology, biohacking or advanced treatments. Innovation has a place. But trends move. Foundations don’t.

And as education becomes increasingly centred around what’s popular right now, the knowledge OG therapists take for granted is becoming increasingly valuable.

Because eventually the modality changes, the machine gets replaced and the buzzword loses its buzz.

But you still need to know how to treat.

Old-school doesn’t automatically mean better. But there’s a difference between something being old and something being foundational.

And foundations survive trends.

I unpack this in full in my latest Substack. Read the full article via the link in my bio.

Great facial massage isn’t just about the moves you know.

It’s how you use your body, your breath, your touch and your presence while you deliver them.

Small shifts in the way you work can completely change the way a treatment feels under your hands AND to the person receiving it.

This is the philosophy behind Fascia First™.

Less performing a sequence. More learning how to feel, respond and work with what’s actually beneath your hands.

Want to learn my approach?

Comment FASCIA and I’ll send you the Fascia First™ link.

The OG beauty therapist might actually be going extinct.

Not because Gen Z is the problem.

Because the environment that created us doesn’t really exist in the same way anymore.

We weren’t just taught beauty therapy. We lived it. Years of clients, case studies, different modalities, uncomfortable conversations, mistakes and constant variables eventually became instinct.

That’s the part I can’t stop thinking about.

You can pass down knowledge. You can teach standards. But can you actually pass down wisdom that was earned through experience?

Or does the next generation need the environment to develop it for themselves?

Because if that environment no longer exists, what happens to the intuition, adaptability and human art of beauty therapy that came from it?

I unpacked this in my latest Substack:

Are We Witnessing the Extinction of the OG Beauty Therapist?

Read it via the link in my bio. I’d genuinely love to hear from both OGs and Gen Z on this one.

What do you think can be taught, and what can only ever be lived?