Joyce Wong
Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Joyce Wong, Skin Care Service, Sydney.
You probably don’t know me. But you’ve seen me.
Char Cosmetics is now on shelves at Boots UK, Priceline, Ulta Beauty, Oz Hair & Beauty and more — across 11 countries.
But we weren’t always like this.
My family owned beauty stores in Hong Kong. Growing up, I spent every day watching customers walk in and out — and that taught me everything about what people actually need when it comes to beauty.
My mum was the first person to bring European beauty products into China in the 70s. She didn’t even make her own product — she distributed an Italian brand and monopolised the market for 10 years. When China started copying her, she pivoted to private label and built 80 stores at her peak.
But it wasn’t her success that inspired me. It was HOW she got there.
My grandfather swam from Fujian to Hong Kong — got caught twice. The third time, he made it. That sacrifice gave my mum the chance to build everything she built.
My mum never helped me. Not until I made my first $4 million. She said I had to go through the hard times first before asking for help.
That lesson built Char.
So — you probably don’t know me. But you will. 🖤
26/06/2026
I’m going to be honest with you. 🥹
When tariffs hit, I panicked. Like genuinely panicked. 90% of our DTC sales were coming from the US. Overnight, that was just… gone. I remember staring at the numbers not knowing what to tell my team.
We got pushed out of the US market and I watched everything we worked for just stop.
I felt like the page had been ripped out.
I didn’t know what to do. So I just started sending emails. To anyone. US retailers, logistics companies, warehouses — anyone who might help me find a way back. Most of them never replied. Some replied just to say no.
Over the year I localized a warehouse, opened a US company, tried 3PL and realized it was eating us alive on margins. So I just thought “okay, I’ll build my own team and fulfill every single order myself. Whatever it takes.”
I kept thinking about all of you. The ones who had been following the brand, tagging us, messaging us asking where to buy. I just really didn’t want to let you guys down.
And then one morning, Ulta replied. 💜
I’m not going to lie , I cried. Ugly cried actually.
Because it wasn’t just an email. It was a year of not giving up finally talking back to me. A year of late nights, rejected emails, impossible logistics and moments where I genuinely asked myself if this was worth it.
But the rest is still unwritten. 🖊️
CHAR Cosmetics is now on Ulta Beauty 🛒 If you’ve been waiting , thank you for waiting. This chapter is for you. 🖤
Boyfriend challenge 👦🏻 Do you think he can apply the lashes for his girlfriend? 🤭
Every rejection is motivation 🫡
Boyfriend challenge Part 2. He is a train surgeon FYI 🤩 Do you think he can make it ?
Boyfriend challenge 👦🏻For $50 , can you help your girlfriend apply Pre-glue lashes in 60 seconds?
Always been dreaming to able to provide my kid like this one day. Dreams do come true.
My little lizard 🦎
Before you expand into Asia, know this. 🌏
Communication is direct. It’s yes or no. Numbers are clear. Replies are fast. Relationships matter and both sides lean in to make it work.
In the West, it’s formal emails, layers of approvals and slower decisions. Different systems, different pace.
If you understand the culture, you move smarter. 🤝
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Sydney, NSW
