Canadian Beef Cattle Check-Off

Save the date! 🗓️

Join us in person for the 2026 Canadian Beef Check-Off Agency Annual Meeting on August 18 at 1 p.m. at the RBC Convention Centre in Winnipeg, Manitoba.

This is a great opportunity to hear updates on check-off and import levy investment, connect with industry partners, and take part in the conversations shaping the year ahead.

We encourage producers, industry stakeholders and partners to attend in person where possible. A virtual option will also be available, with details posted after July 17 at:

www.cdnbeefcheckoff.ca/agm

We hope to see you in Winnipeg!

The work of the beef check-off often happens quietly in the background, but its impact reaches across the entire beef value chain. From building demand and supporting research, to strengthening public trust and keeping the industry aligned, sustained investment helps protect the momentum Canadian beef has built over time.

So, what happens if we stop investing?

What Happens If We Stop Investing? Canadian Beef Cattle Check-Off

Your check-off at work and on your screen.

Producer investment is reaching consumers at scale through TV and video, building demand and keeping Canadian Beef top of mind, especially during the women's hockey playoffs.

Every view is powered by producers, with impact that comes back to the farm.

👉 Read more and go behind the scenes with Canadian hockey players Emerance Maschmeyer and Ella Shelton: https://canadabeef.ca/news/cb_newsletter_05-2026/en/?article=TV

Love Canadian Beef Beef Up Your Game with Canadian Beef

The Canadian Beef Check-Off Agency Scholarship is open, and it’s not your typical application. No long essays, no stacks of paperwork. Just a short video sharing your thoughts on how you can shape the future of the beef industry.

Whether you're studying agriculture or just passionate about where this industry is headed, this is your chance to speak up and get rewarded for it.

📅 Deadline: June 30
👉 Learn more + apply: https://www.cdnbeefcheckoff.ca/scholarship/

Tag someone who should throw their hat in the ring 👇

Scholarship Canadian Beef Cattle Check-Off

Why does national investment coordination matter? 👉 https://www.canadiancattlemen.ca/livestock/your-check-off-at-work-why-national-co-ordination-matters-more-than-ever/

Because when Canada’s beef industry is aligned, our check-off dollars go further: supporting stronger markets, better research, and a more unified voice with consumers.

This is a great breakdown of why that matters right now.

Canadian Beef Check-Off dollars that beef cattle producers allocate to research fund a variety of studies — from keeping cattle healthy and improving pasture productivity to boosting feed efficiency and ensuring high quality beef. This post is part of an ongoing series that highlights recent research results.

Results Are In—Updates on Improved Cattle Health and Feed Efficiency Canadian Beef Cattle Check-Off dollars that beef cattle producers allocate to research fund a variety of studies—from keeping cattle healthy and improving pasture productivity to boosting feed efficiency and ensuring high quality beef.

Every dollar invested through the national beef check-off carries an expectation from producers: that it delivers measurable value back to the industry. That expectation is why we have made return-on-investment analysis a core accountability tool, revisiting the question of value on a regular cycle and using the results to inform future decisions.

Beef Check-Off delivers 33:1 return for producers. https://vist.ly/4su6h

Discover how research funded by producers is driving real results across Canada’s beef industry from on-farm productivity to sustainability gains.

👉 Read more from Canadian Cattlemen: https://www.canadiancattlemen.ca/commentcolumns/your-check-off-at-work-research-driving-results-in-canadas-beef-industry/

Merry Christmas from the Board and Staff of the Canadian Beef Check-Off Agency

Thank you for being part of a diverse and forward-looking industry. Your collaboration and commitment make our work possible, and we look forward to continuing that momentum in 2026.

Please note that the Agency will be closed for the holidays from December 24 at noon and will be back on January 5 for business as usual.