Beauty Objective by Lynda

What Does the "e" Label Mean & Why

Oliveda Stands Out

Ever noticed the lowercase "e" on products and wondered what it signifies? In Europe, this "e" symbol ensures that the product's quantity is accurately measured and complies with EU regulations. This means you're getting exactly what's stated on the label, with a commitment to transparency and accuracy.

At Oliveda, we exceed these standards. Our products are made in Germany, known for its rigorous quality controls. Our hydroxytyrosol, a key ingredient, comes directly from our own certified olive groves. Each tree is CAAE certified, which is a mark of exceptional organic quality. This certification is recognized by the USDA's National Organic Program, ensuring our products meet high organic standards.

European cosmetics undergo thorough safety assessments before they hit the market. They must comply with strict regulations, including listing all ingredients, even those in fragrances. This means European products, including Oliveda's, adhere to rigorous safety standards and full ingredient disclosure, unlike in the US, where fragrance ingredients can be hidden and fewer regulations apply.

Even though fragrance is considered a trade secret, there's a HUGE difference between USA FDA fragrance and the EU EUCLEF. In the EU, companies have to abide by the strict guidelines and disclose all ingredients labeled "fragrance, aroma, etc" undergoing safety assessment and submitted for approval... and in the US, no one knows the fragrance formulation other than the formulator and manufacturer.

So when you choose Oliveda, you're not only getting high-quality, organic products but also the reassurance of transparency and safety from our tree to your bottle.

Start your European G Beauty routine here:

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OLIVE TREE PEOPLE | From Tree to Beauty OLIVE TREE PEOPLE replaces the 70% water content, which is normally used in skin care products, with the globally unique holistic beauty molecule and elixir, which can only be found in our mountain olive trees.

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