Roch Lemay

🌸 SAKURA VEIL — 桜ヴェール

Some colours don’t need to shout to change the whole image.

A veil of powder pink moves through a world somewhere between reality and imagination — soft, strange, playful and deliberately unexpected.

Inspired by the new visual language coming from Tokyo and Seoul, where street culture, beauty and fashion collide without asking permission.

Against black curls, washed-out pastels and flashes of electric colour, Sakura Veil becomes more than pink.
Sometimes it’s hair. Sometimes it’s fashion. Sometimes it almost disappears.

Look twice. That’s the point.

Creative Direction & Photography — Darling Graham
Model — Natalia
Model Agency — Together Model Management
Hair — Louis Hechter, Orbite
Hair Colour — Roch Lemay, Salon Pure
Special Thanks — Arielle Ruah
Clothing — Natalia and Bottega Veneta

🌸 SAKURA VEIL

Street colour just got softer.
Milky pink. Pearlescent light. Barely-there saturation.
Inspired by the new language of Asian street fashion.

Created with Davines MASK with Vibrachrom — because once you understand colour, you can stop following formulas and start creating them.

COLOUR MENTORING ·
Learn it.- Mix it.- Own it.

Hair Colour: Roch Lemay
Photographie: Darling Graham
Product: Davines MASK with Vibrachrom

PLATINUM, WITH A WHISPER OF CH*****NE. ✨

Darling wears blonde the way she wears fashion — with her own point of view.

A double-process platinum, kept deliberately luminous with a soft, slightly warm ch*****ne finish. Clean, modern and never over-toned.

Pre-lighten with Davines Century of Light, and tone with The Present Time demi-permanent colour.

Colour by Roch · Colour Mentoring
Created at Salon Pure · Montréal

FORMULA ↓
PREP: Pre-Chelating treatment
LIFT:: Century of Light + 20Vol
RECONNECT: Hearts of Glass Intensive Treatment.
REFINE: TPT 10,0 + 10,34 + 7Vol.
SEAL: Restoring Leave-in Mask & Replumping Hair Filler Superactive

MEET THE FOUR SPIRIT OF COLOUR MENTORING

Four Spirits. One shared purpose.
To honour the knowledge that came before us.

To connect and share what we know.
To remain open to learning.
To transform knowledge into expertise.
Each Spirit carries a purpose.
Together, they represent the journey of a colourist.

Swipe to meet the Four Spirits →

More than education. A community of colourists.

THE GUARDIAN OF COLOUR

Knowledge has a history. And history deserves to be remembered.

The Guardian honours the discoveries, principles and wisdom that shaped our craft — protecting them from being lost as our industry continues to evolve.

Because mentoring is not only about teaching what we know today. It is about preserving what came before us and carrying that knowledge forward to the next generation of colourists.

Protect the knowledge. Honour the past. Inspire the future.

*More than education. A community of colourists.*



THE WEAVER OF COLOUR

Knowledge becomes more powerful when we connect the pieces.

The Weaver brings together history, science, experience and creativity — creating connections that turn information into understanding.

Because mentoring is not simply about giving answers. It is about helping others see the connections, understand the why, and develop knowledge they can carry forward and share with others.

Connect the knowledge. Create understanding. Share it forward.

More than education. A community of colourists.



THE COLOUR BEARER

Every journey begins with the willingness to learn.

The Colour Bearer represents curiosity, openness and the desire to grow — receiving knowledge, questioning it, and allowing it to shape a deeper understanding of colour.

Because knowledge has value when we embrace it, develop it and carry it forward into our own journey.

Receive the knowledge. Awaken curiosity. Carry it forward.

More than education. A community of colourists.



THE COLOUR ALCHEMIST

Knowledge becomes powerful

Now, let’s focus on CHROMA — the intensity of colour.

Chroma is what makes a colour feel vibrant, soft, muted, rich or subdued. Behind the chair, controlling chroma means controlling the visual impact of the final result.

Same hue. Same level. Different chroma. Different result.

Discover more in Colour Mentoring by Roch Lemay.

WHAT IS YOUR COLOUR REALLY GOING TO DO?

A shade number tells you what you selected.

But can you predict the colour direction it will create?

Colour Mentoring Card Play trains the eye to connect pigment direction, canvas and result — so formulation becomes a decision, not a guess.
Read the colour.

Predict the result. Formulate with purpose.

Discover more in the Colour Mentoring programme.

We colour hair in three dimensions.

HUE — What colour do you see?
VALUE — How light or dark is it?
CHROMA — How vibrant or muted is it?

The Munsell colour system helps us understand what our eyes already see — and turn it into better colour decisions behind the chair.

See colour differently. Formulate with purpose.

Discover more in Colour Mentoring.

Thank you, Hungary. 🇭🇺❤️

What a privilege to be invited to share Colour Talk with such an inspiring community of hairdressers and colour experts.

The conversations were honest, curious and full of passion — exactly what colour education should feel like.

Thank you for your openness, your questions and your energy. I loved every minute of sharing our knowledge and passion for colour together.

And this feels like only the beginning…

I’m already looking forward to returning to Hungary and taking our colour journey even further — through Colour Mentoring and the new PROTIPS Blonde Hair Mixology Masterclass.

Hungary, I hope to see you again in 2027. 🇭🇺✨

BlondeHair BlondeMasterclass

Back in Poland! 🇵🇱✨

So happy to be back at the beautiful Davines Academy in Warsaw — a space I truly love and always feel inspired to return to.

I believe this is already my sixth visit to Poland, and it’s always such a privilege to share my passion, knowledge and love for hair colour with talented hairdressers and colourists from around the world. 🎨✂️

The classroom is ready, the energy is here… and so am I! ❤️

Warsaw, let’s create, learn and be inspired together! 🇵🇱

HairColourist InternationalEducation

If my mind was a room, what would it look like?

Apparently… this is where I live. 😂

A little dark. A little magical. A little rabbit hole of colour, science, wavelength, frequency, pigment, hair swatches, global ideas, research papers, books, formulas, unfinished thoughts, and way too many tabs open in my brain.

Some people have a quiet mind. Mine is more like a colour laboratory inside an old library, with a few portals open and a storm of ideas flying through the room.

But honestly… it feels right.
This is the space where education is built. Where colour becomes language. Where science meets creativity. Where one question turns into a full masterclass.

Now I want to see yours.

Ask ChatGPT: If my mind was a room, what would it look like?

Post your image and tag me — I’m curious to see what lives inside your creative mind.
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