Perfumerasia

NEW: Local perfumes to wear this rainy season in the Philippines The Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA) has officially declared the start of the rainy season. For fragrance...

It’s fascinating to me how a bunch of flowers ultimately become part of the perfume story. And how many hands played a part to make that happen.

What about you, what about perfume fascinates you?

The flower of flowers, picked by hand, at first light. Meeting Ylang-ylang where it grows.

A new fun tool to play with in the HQ. We hope to make good use of this! Hopefully you get to see better shots in the coming days. Otherwise, I might be fired as photographer 🤞🏼🤭

“Khun” (คุณ) is a Thai word used as a polite title or form of address. It’s similar to “Mr.,” “Ms.,” or even using someone’s first name respectfully. It reflects courtesy, respect, and social grace in everyday interactions.

A simple word.
Used with care.
Said with respect.

Fruits of Asia

Perfumery, for me, is not only about composition. It is about paying attention to place, culture, and the stories that live around us. There is a time to be in the lab, and there is also a time to be in the world. To observe, to listen, and to let a place shape what wants to be created.

Seemingly nothing. But could be something.

Spending a few days in Taiwan has reminded me how much of Asia is still waiting to be told in its own voice. I’m fascinated by this island. How it continues to rise by a few centimeters each year, and how its mountains, through elevation and climate, nurture such a remarkable diversity of fruits.

The more I learn, the more I want to know these materials intimately, so that one day I can work with them in perfumery and help shape stories of Asia from within Asia. Rooted in place, lived experience, and our own point of view.