Maria Velve - Green Beauty Curator

Maria Velve - Green Beauty Curator

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Makeup artist and beauty helping women 40+ navigate the skincare and makeup changes that come with peri/menopause. If you want to connect, please send me a DM.

I do this through my services and online program-->https://tinyurl.com/net6nn8e I help women transition to clean, green, Canadian beauty brands through online services and a green beauty store. Any company/product I share with you in my videos, blog and online shop comes from my personal experience with the product. I always welcome your questions!

Photos from Maria Velve - Green Beauty Curator's post 09/28/2026

I’m Maria. — a professional makeup artist, beauty expert, educator, content creator, and woman about to turn 50.

I’ve spent more than 20 years working the beauty industry, but I’ve also experienced firsthand what happens with the skin care and makeup routines you rely on for years suddenly don’t work quite the same way anymore.

These days, I’m much less interested in chasing younger-looking skin or following every new beauty trend. I’m interested in understanding the skin I have now, choosing products, more thoroughly, simplifying where I can, I’m still having fun with beauty.

That’s what you’ll find here: practical, skincare and makeup for changing skin, on this product, recommend recommendations, hair and style, conversation conversations about beauty and ageing - and a little life along the way.

Because I don’t believe beauty has an expiration date. And I definitely don’t think turning 40, 50 or beyond means we have to stop experimenting, evolving or enjoying it.

if you knew here, I’m so glad you found me. And if you’ve been here for a while, thank you for coming along as the space continues to evolve with me 🤍.

Tell me something about you:
• where are you joining me from?
• what would you love to see more of here?
• what are you currently struggling with when it comes to skin care and makeup?


Women over 40, beauty over 50, changing skin, makeup for women over 40

09/23/2026

I’m not giving up heels just because I’m approaching 50. But uncomfortable ones?

Oh yes, those I’m quite happy to leave behind 😅.

I have bunions, so I’ve become much more particular about what I put on my feet especially if I’m going to be standing or working for any length of time.

These chocolate brown booties from Cosy Island have a flexible, stretchy knit upper, built-in arch support, and a block heel, so I can still get the polished look I love while keeping comfort in mind.

And can we talk about the chocolate brown 🤎? Such a beautiful fall neutral 🍂 and an easy way to change things up if you automatically reach for black boots every year.

One thing I’m learning about style as I get older: comfort and style don’t have to be opposites.

🤎 View my booties with the sturdy block through the link in bio.

Gifted 🎁 COSY ISLAND
Opinions always my own.

Style over 40, fashion for women, fall style, comfortable heels, fall boots

09/22/2026

Where you place your concealer matter just as much as how much you use 👀!

One of the biggest changes I’ve made to my make up after 45 is that I no longer automatically cover my entire eye with concealer.

I’ve also seen the ridiculous triangle exaggeration on social media and wanted to give you something more realistic.

Instead, I look at where the darkness and shadows actually are, concentrate the product there, and blend the edges into the surrounding skin.

If like me, you have both puffiness and depth to deal with. This is extremely important! You do not want to highlight and exaggerate the puffiness! 🫣

I still get the brightness and coverage I want just with less product sitting on my skin ✨

REMEMBER you can always apply more if you need it.

Have you changed the way you use concealer as you’ve gotten older?


Concealer application, under eye concealer, makeup over 40, women over 50, makeup for women over 40

09/19/2026

The older I get, the more expansive my definition of beauty becomes 🤍.

I still love skincare.
I still have make up.
I love beautiful products, and the little rituals that come with them ✨.

But I also think beauty is found in the things that bring us back to ourselves.

Time outside in a place that you love 🌲.
A meal that nourishes you.
Spending time with people you love.
A quiet bath 🛁.
Rest.
Space to think or not think at all - this is a challenging one for me.

Maybe taking care of our glow isn’t always about adding another product to our routine.

Sometimes it’s about taking care of the woman underneath it all 💖.

What’s something that makes you feel more like yourself again?


Self care over 40, beauty rituals, women over 40

09/15/2026

My curly hair has definitely become drier as I’ve gotten older, so my styling routine is all about moisture, definition, and keeping things simple.

I’ve picked up a couple of new things to try because they had great reviews 🤩!

1️⃣ Pre- Wash Care - .global Rosemary Scalp Spray

2️⃣ Hydration for Curls - Dream Coat for Curly Hair

3️⃣ Styling Cream - Honey Milk 5-in-1 Styling Cream 🍯

4️⃣ Curl Styling Gel - Curl Defining Soufflé

5️⃣ Diffuser -

I’m always experimenting with what works best for my curls as they change to fully silver 🩶.

Has your hair texture and dryness changed in peri-menopause? 👇🏼


Curly hair, curly hair products, curly hair routine, over 40, dry curly hair, beauty over 40

09/11/2026

Sometimes the things we need to hear are the simplest 🤍.

As women, we’re so used to taking care of everyone else, being productive, keeping going, and sometimes feeling as though rest are taking care of ourselves needs to be justified.

And somewhere along the way, we’re also handed a lot of messages about what beauty is supposed to look like as we get older.

I’m learning to question some of those messages 🕊️.

✨Rest doesn’t need to be earned.

✨Self-care doesn’t need to be justified.

✨And beauty certainly doesn’t have an expiration date.

Maybe one of these is the reminder you needed today ✨.

Which one did you need to hear?

09/10/2026

More concealer doesn’t always mean more coverage!

Especially as the skin around our eyes changes, piling on more product can sometimes make concealer more noticeable 🫣.

My approach now?
Start with less.
Blend.
Take a look 👀.
Then add a little more only where you actually need it.

It’s one of those small makeup changes that can make a big difference in how your makeup sits on your skin.

And no, I’m not saying women over 40 can’t wear full coverage concealer 😉. I’m saying we don’t necessarily need as much of it as we think (or as much as young individuals show us on here).

Has the amount of concealer you use changed as you’ve gotten older?

Makeup over 40, makeup over 50, concealer tips, makeup for mature eyes, makeup for fine lines

09/08/2026

Am I too old to wear this?

I wish I could say I’ve never asked myself that question, but I have 😣.

I’m turning 50 next month and sometimes those little thoughts still creep in.

“Is this too short?”

“Too colourful ?”

“Too young?” I’ve owned it for 13 years after all. Should I be dressing differently at almost 50?

But I’m realizing that getting older doesn’t mean my wardrobe suddenly needs a new set of rules.

I still love fun fashion! I still want to experiment. I still want to be able to wear some of my favourite pieces.

And I still want to wear clothes that make me feel like ME 🥰.

So I’m trying to replace one question with another:

Instead of “Am I too old to wear this?”

➡️ “Do I feel good wearing this?”

If the answer is yes, that’s enough for me ❤️.


Fashion, mid life style, women, after 40, women over 50, feel good, look good

09/04/2026

I’m not here to tell women over 40 that they can’t wear black eyeliner 😉.

But if black has been your automatic choice for years, it might be time to have a little fun with colour.

Think bronze, plum, navy, and grey can all give your eyes beautiful definition while bringing something different to your makeup 👁️. And sometimes a simple change in colour is all it takes to make your makeup feel fresh again 🥰.

I still wear black. I just don’t reach for it automatically anymore…especially in the day time now that my hair is so light.

Makeup after 40 isn’t about having more rules. It’s about knowing your options ✨.

What eyeliner colour do you reach for most? Share with me in the comments 👇🏼.

👀 I used Revant Cosmetics | Proage Makeup liners for today’s makeup. You can find a discount code in my bio 😘.

09/01/2026

The way I do my make up with 49 is different from the way I did it 10 years ago - and I’m completely OK with that!

I’ve learned that great makeup isn’t about following the same techniques forever. It’s about noticing what your skin and features need NOW and being willing to adapt.

I use powder more strategically.
I’ve changed some of my application techniques.
And perhaps the biggest change? I’ve stopped trying to make everything look perfect 😌.

I still love makeup, just as much. I just approach it differently.

Less perfection.
More intention.
And a lot more confidence in the face I have now ✨.

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Toronto, ON
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