Maria Velve - Green Beauty Curator
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I'm a professional makeup artist and beauty expert who specializes in helping women 40+ navigate the skincare and makeup changes that come with peri/menopause.
I do this through my services and online program-->https://tinyurl.com/net6nn8e I help women transition to clean, green, Canadian beauty brands through online services and a green beauty store. Any company/product I share with you in my videos, blog and online shop comes from my personal experience with the product. If you want to connect, please send me a DM. I always welcome your questions!
Shimmer on the eyes? Rule broken 🙌🏼!
Yesterday, I talked about how there are several makeup rules that I don’t believe anymore after 20 years in the beauty industry and this is one of them.
As with everything, how and where you apply a product are key.
I used two different shimmer shades on the eyes to create this easy smoky eye look 👁️ with 1 brush!
I’ll be wearing it this evening to my son’s grade 8 grad 🧑🎓! Now to sort an outfit!
What do you think? Would you replicate it this eye makeup look?
Eye makeup used:
ILIA
Revant Cosmetics | Proage Makeup
Pure Anada Natural Cosmetics
Eye makeup, makeup tutorial, ILIA makeup, clean makeup, smoky eye look, easy eye makeup, over40
06/22/2026
One of the biggest gifts that comes with experience is learning which beauty rules deserve to be broken!
Over the years, I’ve heard them all 😪:
“Women over 40 shouldn’t wear shimmer.”
“Stick to neutral colours.”
“Use more coverage.”
But beauty becomes so much more enjoyable when we stop following rules that no longer serve us, don’t you think?
The goal isn’t to look younger.
The goal is to feel confident, comfortable, and like yourself 🙌🏼!
Which beauty rule have you happily ignored over the years?
Tell me below 👇🏼
One of the biggest shifts I’ve made in my makeup routine in my late 40s is focussing less on coverage and more on glow ✨!
As our skin changes, piling on more makeup often isn’t the answer.
Instead, I look for products that help create a healthy looking, radiant base so I can use less foundation and let more of my skin show through 🙌🏼.
Today, I used the Marcelle Skincaring Glow Enhancer + Primer to add luminosity (hyaluronic acid, niacinamide, centella asiatica) and create that fresh, skin-like finish I love 🥰.
The goal isn’t to look younger. It’s to look healthy, rested and like yourself.
The “rested” part can sometimes be a challenge 😅but I love what this product does to my skin. I will definitely be repurchasing!
Marcelle Cosmétiques 🍁
Do you prefer a glowy finish or a more matte look and have you used a product like this?
I’d love to know 👇🏼👇🏼.
Comment GLOWING and I will send the product to your inbox.
06/16/2026
One of the biggest myths in beauty is that if your product stopped working, you’re doing something wrong 😑.
You’re not.
Your skin is changing and so are its needs.
Drink, perimenopause and menopause, many women notice 👇🏼:
• more dryness
• increased sensitivity
• changes in skin texture
• make up that suddenly looks different
• products are no longer seem to deliver the same results as before
And yet, most beauty advice still treats women over 40 the same way he treats women in their 20s.
1000s of products on shelves, yet nothing that talks specifically to what happens to our skin at this stage of life 🤯!
It’s no wonder so many women feel frustrated 😣!
The good news?
You don’t necessarily need more products.
You need a better understanding of what your skin needs now.
That’s one of the reasons I created The Menopause. Beauty Transformation System.
Not because your skin needs “fixing”.
But because it deserves support that reflects where you are today 💕.
I’d love to know:
If you’re over 40, what has been the biggest change you’ve noticed in your skin over the last few years?
Tell me in point form below 💛.
Skincare for women over 40, menopause skin changes, dry skin over 40, hormonal skin changes
midlifeconfidence
The most beautiful thing I’ve added to my routine lately isn’t a skincare product.
It’s space.
✨Space to slow down.
✨ Space to be quiet.
✨Space to listen to what I need instead of rushing to the next thing I see or I’m invited to.
Because beauty isn’t just found in the products we use.
Sometimes it’s found in the way we care for ourselves 💕.
And the older I get the more time I want to create for just that 💛.
Drop a comment 👇🏼 if you agree.
For this Soft Summer Makeup look over 40, I used…
ILIA BEAUTY 💖 A Vancouver born brand!
ILIA is makeup that “makes your skin better” over time while allowing your skin to look like skin. Love the sound of that!
All their products start with skincare ingredients as the focus and this is very important when you’re over 40 and you notice your skin changing.
There are no fragrances or essential oils in any of their products.
They’re also Leaping bunny certified 🐰.
If you have sensitive skin, you will love these products 💖.
ILIAauty
What do you think of this look and have you tried ILIA BEAUTY before?
Comment LOOK for the shades 💋
One of the biggest makeup lessons I’ve learned over the years is that beautiful make up starts long before foundation.
As our skin changes, piling on more product usually is NOT the answer!
Hydration.
Strategic makeup placement.
Lighter layers.
And choosing products that work with your skin rather than trying to cover it 🤌🏼.
That’s the approach I use, and honestly, my makeup looks better because of it.
Because the goal isn’t perfection and heavily covered skin.
It’s looking healthy, radiant, and confident in the skin you’re in today 💖.
I’d love to know what’s the biggest makeup challenge you’ve noticed as your skin has changed.
Tell me below 👇🏼…
And drop any questions about the makeup look also 🥰.
PS. The products featured in the tutorial are some of the products I would purchase again. They’re still available at GreenBeautyCurator.ca while inventory lasts.
Makeup for mature skin, women over 40, clean beauty, skin prep before makeup, fresh makeup look
06/03/2026
After eight years of Ronnie Green Beauty Curator, I’ve tested hundreds of products.
Some were wonderful.
Some were trendy.
Some disappeared as quickly as they arrived.
But a handful earned something much more valuable: a place in my long-term recommend recommendations (and professional kit).
As I prepare for the next chapter of my business, I’ve been reflecting on what I’ve learned after nearly a decade of creating clean beauty products for women.
The truth is, the best products aren’t always the newest. They’re the ones you reach for again and again.
The ones you finish.
The ones you repurchase.
The ones that make your routine feel easier, not more complicated.
Swipe through to see what made the list 💛.
I’d love to know 👇🏼👇🏼
What’s one beauty product you’ve purchased more than once because it simply works ?
P.S. And yes, I still have these in stock if you want to try them for yourself but inventory is getting low and won’t be restocked once it’s gone.
Beauty content creation depends on the light it’s shot in to deliver.
Is it professional light vs daylight? ☀️
Yes, it makes all the difference on how the products look, both skincare and makeup 💄.
And of course it makes a difference when you take care of your skin 🥰.
I just wanted to show you a range of lighting today in my own way of keeping it real. My skin doesn’t look the same in every light.
Do not compare your face, skin, makeup to what you see on here 💖.
Instead…
If you’re over 40 ask yourself, “How does my skin feel? How does my makeup feel?” Get assistance if you need it 🫶🏼.
Makeup, beauty over 40, glowing skin, real skin
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