BSH Toronto

10 years.

Yesterday marked a decade since BSH began. (As I’m writing this I don’t know if the tears that are running down my face are relief, happiness, or the reality of how much it has cost)

I’ve questioned whether to post this, not because the milestone doesn’t matter, but because capturing honesty in a celebratory format feels tricky.

The truth is, this hasn’t been an easy ride.

There have been successes, breakthroughs, and moments of pure pride.

There have also been failures, burnout, mistakes, and lessons learned the hard way.

Building and maintaining something for a decade changes you in ways you don’t expect. It pushes you to your limits. It reveals strengths and weaknesses you never knew you had.

What I do know is this:

I kept going.
Time and again.
Even when it felt like I was lost in my own creation.

Over the years, things have shifted. Not always visibly at first, but deep down. My values, my work ethic, my aspirations.

BSH looks different now compared to when it started. I’m different too.

It’s more low-key now. More focused. More aligned with my true self.

That’s something I’m grateful for.

To everyone who’s been part of this incredible ride—clients, team, friends—thank you for your support and partnership.

So, here’s to the 10 years. Scars and all.
Ryan

🚨DISCLAIMER: 🚨

( Nothing is really done in order on social. I’m going to open a video that I had to secretly post on here earlier to get the full sound edit. If by chance insta doesn’t post the full video in carousel you will see it in an earlier post with the BSH logo. Please watch to the end comment and like. - it’s my full video submission to Davines) . Let’s hope I hacked this correctly! ( low key crying right now)

“Othered” is the space I choose to create from.

Across history, the most powerful art has come from people pushed to the margins—people society feared, misunderstood, dismissed, or tried to silence.

Artists like Kahlo, Rothko, Van Gogh, Miró, Basquiat, O’Keeffe, etc.

People whose lives were shaped by displacement, g3nocide, exclusion, and survival.

Communities who held their identity through oppression.
Movements that rose from the underground—punk, avant-garde, q***r, subcultural, and fashion circles that challenged norms and forced beauty to expand.
People who refused to disappear.

Across generations and across the world, those who were othered still rose.

They made meaning.
They made beauty.
They made truth.
They transformed the pressure placed on them into expression that changed culture.

This project is my acknowledgment of that lineage—
of the resilience, imagination, and quiet defiance that live inside anyone who has survived being othered.

There is beauty in being othered.
There is creation in that space.
This is where my work begins.

THE DUO LITRE SALE IS BACK!!!!!!!!!!!
(while quantities last)

The ESSENTIALS: $207.00 Including tax
The Oi duo will be: $244.75 Including tax.

This is over $100 of savings, and the litres will last you if used correctly 1.5- 2 years!

BSH is now accepting pre-orders for this promotion.
The following duos are included:

ESSENTIALS:
✨MINU Shampoo & Conditioner
✨NOUNOU Shampoo & Conditioner
✨MOMO Shampoo & Conditioner
✨LOVE CURL Shampoo & Conditioner
✨LOVE SMOOTH Shampoo & Conditioner
✨MELU Shampoo & Conditioner

Oi:
✨ OI Shampoo & Conditioner

All duos come with 2 litre pumps. If you would like to pre-order your duo, please send an e-transfer, and an email letting us know what you want.

You can e-transfer to us at [email protected]. Once we recieve the payment, we will send you an email letting you know when to come and pick up your order! You can pay for the entire order in full in person at salon and pick it up the following week , or prepay through e-transfer.

This is a while supplies last promo, so get your savings while you can BSH!
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Attention BSHs! 🚨

From now until March 31st 2025, when you book in a BSH Blowout with Alaa, you’ll receive a luxurious NaturalTech Tailoring treatment, for free! ✨

The NT treatment is customized to your hair needs and goals. You scan a QR code, choose what describes your hair best, and we do the rest! This treatment is applied at the sink and adds 0 extra time to your appointment. It’s powerful results last up to 6 washes in your hair.

What better time to come and enjoy the experience of a gorgeous blowout with an effective treatment?! Book in today, we can’t wait to see you. 💇🏻‍♀️

*This promo is valid when booking with Alaa only. Only until March 31st.*

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Have you ever thought about the importance of pre-booking? 🖥

When you pre-book your appointments, not only are you keeping yourself on a consistent schedule with your hair, you're ensuring your stylist is available for you when you need them! While we will always get you to book your initial appointment at BSH through our website, we encourage you to pre-book your next one with us before you leave. 📆

Remember, you can always change an appointment if needed, but better to get it on the books before it becomes unavailable. Ask us the next time you're in about getting on a pre-booking schedule! Happy clients, happy stylists, full books = music to our ears. 🎶

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