Meet Blume

OPEN CASTING CALL! 📣📣📣
Calling our Vancouver Blume community!  We’d love to feature one of you in an upcoming Blume shoot.

If you’re a Blume lover with modelling experience (or you know someone who’d be the perfect fit), drop your @ below or tag them in the comments. We can’t wait to meet you! ✨

Shoot details:
📍 Vancouver, BC
📆 July 14, Tuesday
⏰ Available between 12–4 PM (your shoot time will only be approximately 2 hours)

Tag your friends or send this to someone who needs to see it.

This is your last chance to shop + save during our biggest sale of the year. 🍓 Up to 50% off your faves and receive a free Blume Knot Bag with all orders over $125 🩵

Last week, we kicked off our 8th birthday celebrations by gathering the people who have been at the heart of Blume since day one: our community. ✨⁠
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Set amongst the beautiful gardens at Athiana Acres, we hosted a farmers market-inspired afternoon filled with thoughtful moments and local favourites. 🍓

Guests created hand-tied flower bouquets, enjoyed iced coffee and fresh crepes from RUEX CAFE & BAR, made Superbalm charms, snapped vintage photo booth memories with the archive society | a vintage photobooth service, discovered their colours with Naomi Ciarallo | Certified Colour Analyst, customized Blume products with doodles, and so much more.⁠
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As we celebrate this milestone, we’re reminded that the heart of Blume has always been community. There was something so special about watching old friends reconnect, new friendships form, and seeing everyone come together to celebrate how far we’ve come. 🫶⁠
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A special thank you to Lux Affairs | We Plan, Design + Produce Events and The LUX Experience for helping bring our vision to life and transforming the gardens into a space that felt so warm, welcoming, and truly In Full Blume. 🌸⁠
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We’re also so grateful to Flow Mineral Spring Water for keeping our guests hydrated with their mineral water and naturally flavoured sparkling water, POPOFF for their delicious mineral sodas, and poppi for bringing their refreshing prebiotic sodas to the celebration. ⁠
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Eight years later, we’re still endlessly grateful for every person who has been part of this journey. Thank you for growing with us.⁠ 🌱

TONIGHT 🚨Join Blume founders Taran and Bunny live for our biggest live digital event yet. Get to know the faces behind Blume, hear the story behind our newest innovation, and be the first to discover what’s coming next.

Plus, when you shop during the live, you’ll have the chance to unlock:
🍊A free Blume Knot Bag
🍊A free Blume Carry-All Case
🍊First dibs to try a top-secret lab sample
🍊$500+ worth of giveaways

And an exclusive first access to our biggest sale of the year: Blume’s 8th Birthday Sale ✨

📆 June 22, 5:30 - 6PM PST
🔗 Join the waitlist through the link in bio

Introducing our new Blume Knot Bag 🌸

Keep your skincare routine close at hand. The Blume Knot Bag is a soft, knit, lightweight pouch designed to carry your daily skincare essentials, makeup favourites, and on-the-go must-haves. Featuring our signature flower print, it’s the perfect companion for travel, gym sessions, overnight stays, or keeping your routine organized at home.

Compact yet surprisingly roomy, it fits the products you actually use, without the bulk.

Why you’ll love it:
🩵 Soft knit construction with our signature flower print
🩵 Lightweight and easy to pack
🩵 Perfectly sized for skincare, makeup, and beauty essentials
🩵 Compact design fits easily into totes, luggage, and carry-ons
🩵 Ideal for travel, touch-ups, overnight stays, and everyday organization
🩵 Flexible, pouch-style design that stores with ease

Want one? 👀 Join our Digital Live Event on June 22 at 5:30 PM PST. We’ll be giving away a limited number of Knot Bags exclusively to attendees so you can try it before anyone else. ✨

Click the link in our bio to join the waitlist.

Introducing our new Carry-All Vanity Case 💙

Crafted from premium pebbled vegan leather in our signature Meltdown Blue, this structured case features a spacious interior, durable zip-around closure, and a lightweight design that won’t weigh down your carry-on, tote, or gym bag. Whether it’s sitting pretty on your vanity or packed for a weekend away, it keeps your routine organized and protected wherever life takes you.

Why you’ll love it:
🩵 Premium pebbled vegan leather exterior
🩵 Lightweight and travel-friendly
🩵 Spacious interior for skincare, makeup, and beauty essentials
🩵 Structured silhouette that holds its shape
🩵 Smooth zip-around closure for secure storage
🩵 Easy-to-clean removable interior organizer
🩵 Embossed Blume logo detailing
🩵 Perfect for travel, gym bags, overnight stays, and everyday organization

Want to be one of the first to get your hands on it? 👀

Join our Digital Live Event on June 22 at 5:30 PM PST. We’ll be giving away a limited number of Carry-All Vanity Cases exclusively to attendees so you can try it before anyone else.

Click the link in our bio to join the waitlist. 🔗