Subrina Professional

Shine, styled your way. ✨

Water Wax creates a glossy, lightweight look with flexible hold – no stiffness, no stickiness, no weighed-down feeling.

Go sleek, wet-look or perfectly undone. Style it, reshape it, play with it – as many times as you like. 🤌

Glycerin helps keep hair hydrated, leaving it soft, flexible and easy to work with all day long.

🖤 Water Wax – shine without the limits. Available now.

Sculpted to perfection. Completely unstoppable. 🤌

Styling Paste is a unisex styling cream, made for anyone who wants total control over their look – whatever their style or vibe.

Its rich, dense texture delivers long-lasting grip and definition, whether you're going for a sharp, structured finish or that perfectly undone just-woke-up-like-this look.

Macadamia oil keeps hair feeling soft and natural, never stiff or weighed down. The shape stays. Your hair stays happy.

🖤 Styling Paste – for her, for him, for everyone. Available now.

Our .rozina knows how to wow! 😍 Check out one of her amazing transformations. ✨

Hair & photos: .rozina

When the math is mathing. 😀

Where haircare meets design. ✨

The new look of our line was anything but accidental. Behind the beautiful, refined designs that give the collection its distinctive character is Slovenian designer .

With her eye for aesthetics, detail and timeless design, Vida created a visual identity that brings together elegance, modernity and character – just like the products inside the new packaging.🪄

We’re proud to have behind the beautiful designs that brought our new line to life. 🤍

New look. New feeling. Same passion for beautiful hair.✨

Meet the new Recover Keratin Mask. ✨

Your ultimate intensive treatment for dry, damaged and chemically treated hair — now with vegan keratin and a fresh new look.

Rich in shea butter and powerful active ingredients, its deeply nourishing formula helps rebuild, strengthen, smooth and soften even the most damaged strands, leaving hair silky, resilient and beautifully conditioned.

🤍 New formula. New packaging. Same love for healthier-looking hair.

Discover the new Recover Keratin Mask and give your hair the extra care it deserves.

Gorgeous fall look 🍂

Photo & hair by:

Colour refresh on the first of the month? Why not! 🍂

Look & photos: ❤️‍🔥