Lord International
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Pioneering quality shaving tools since 1918, extensive wide range of razors and personal care products Our factories located in Alexandria free zone –Egypt.
LORD are manufacturers of wet shaving blades and razors since 1930. And is a part of Soliman Holding. LORD is a leading global organization that boasts a 75 years track record of excellence within the filed, especially after its joint venture with Wilkinson Sword during 1978 – 1981. The company produces high-quality razor blades under its own registered brands “Lord”, “Asco”, “Racer”, In addition to other sub-brands. Besides, LORD fulfills the need of considerable Brand from-class retailers for their Private Brand from wet shaving products. LORD has increased the production capacity of its factories from 240 million blades in 1978 to 3 billion blades in 2011. LORD is considered one of the world’s top six razor blade manufacturers, its facilities located in Alexandria, Egypt at the crossroads of the European and the Asian continents, and more than 3500 workers and employees. LORD now exports its wide range of diversifying products to more than 75 countries. LORD is continuously investing in quality management systems; it is certified ISO 9001, ISO 14001 and OHSAS/18001
The crowd goes wild. The keeper makes the save. The legend appears. ⚽🪒
للأبطال لحظات... وللأساطير ظهور.
Lord Shaving — Performance that stands out.
21/06/2026
We proudly stand behind Egypt's national team.
Wherever they play, LORD is there, backing them every step of the way.
lord-eg.com
Through generations, routines changed, styles evolved and football created moments the world never forgot.
For 23 World Cups, LORD has stayed committed to the same thing: precision that stands the test of time.
lord-eg.com
15/06/2026
Clean look, fresh grooming and fully ready for the game.
The World Cup hits different when you’re prepared for it.
lord-eg.com
11/06/2026
The countdown to World Cup 2026 is officially on.
New matches, familiar tension and a summer built around football.
From Egypt to the world stage, wishing our national team a journey worthy of the badge.
Stay sharp for every moment with LORD.
lord-eg.com
No one understands quality like Lord. A name and a level of quality that has competed with imported brands in global markets for generations.
Generations passing the story from one to another.
Lord lived with our grandparents, continued with our parents, and today evolves with us in a new way.
From premium products to Queen, the line created for girls, Eng. Mohamed Lotfy and the third generation behind Lord continue to bring a timeless legacy closer to the new generation.
Every generation has its own Lord.
From shipping flags in Port Said back in 1918, to a company that lived through every shift the country went through, from nationalization and ownership changes, until it found its way back to purely Egyptian hands.
A journey that pushed it to compete globally in one of the toughest and most competitive markets.
And this was only the beginning of the story.
“اطلع يا لورد انزل يا لورد”
was a line no one could forget, and the start of a story that still lives on today.
From Al Arousa shops in Port Said to an Egyptian company exporting to more than 80 countries worldwide, Lord has stayed a part of every generation and every moment along the way.
Since 1918, Lord has been part of every moment in our lives.
In the late ’70s, the brand entered the industrial world with one of the largest razor blade factories competing in global markets, and by the early ’90s, Lord was exporting to 80 countries around the world, all from the heart of Egypt.
This is only part of Lord’s story, filled with surprises, adventures, and untold secrets we discovered through Eng.
Mohamed Lotfy, Managing Director of Lord, during his interview on Sahebat El Saada.
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Address
2 Snan Basha Street, Al-Manshia, Alexandria/
Alexandria
500ALEXANDRIA-EGYPT.
Opening Hours
| Monday | 8am - 4am |
| Tuesday | 8am - 4am |
| Wednesday | 8am - 4am |
| Thursday | 8am - 4am |
| Sunday | 8am - 4am |
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