U/1ST

Smart decisions that add up over time.

Beauty evolves with cities.

With their architecture, their design, their way of life, and the way they understand beauty.

The best summer makeup doesn’t look like makeup.
It looks fresh, lightweight and sun-kissed.

The Glow One Set brings together everything you need for effortless color and healthy-looking skin.

Discover at youfirstbeauty.com

Travel isn’t about carrying more.
It’s about choosing better.

Three U/1ST icons designed to do more with less.
Compact, versatile and ready for every plan.

Because the smartest beauty routine is the one that goes wherever you do.

Discover The Travel One Set at youfirstbeauty.com

Gloria, Carmen and You come together in a compact format designed to go wherever you do. Different moods, the same skincare-first approach.

Smart Dots, three of U/1ST’s most iconic lip serums.
Now at youfirstbeauty.com

A touch of blush is enough to bring warmth, energy and life back to the skin.
Serum Blush by U1ST.

Your skin needs to recover after training, too.
It gets tired, stressed, and pushed.

U/1ST doesn’t just do makeup —
it also brings benefits that help your skin feel better.

The History of Makeup introduces a new content series at U/1ST.
A space to explore the ideas that inspire us and shape how we understand makeup.

The studio turned into a testing ground:
cutting, layering, composing, working by hand.

A visual exploration and art direction exercise,
finding ways to translate the U/1ST universe into images.

Smart makeup starts from the formula.

Actives ingredients working alongside pigment�to hydrate, balance, and improve your skin with every use.
Visible performance today.�Real skin care results over time.

Designed to work together with your skin, not against it.