U/1ST

The SALMA attitude.

A comfortable, velvety texture that melts into the lips, delivering intense, long-lasting color while caring for them.

Because some colors complete a look.
Others express who you are.

Discover SALMA.

Timeless red
Velvety finish
Long-lasting color
Hyaluronic Acid + Retinyl Acetate

An iconic red that cares for your lips, too.

While others focus on color, we go one step further.

Attitude. Care. Comfort.
Meet SALMA. A new red designed to express who you are without saying a word.

RED, BUT SMARTER.

Sometimes the best mascara doesn’t look like mascara.
A clean finish designed for everyday lashes

Transparent Mascara x U/1ST

Smart decisions that add up over time.

Beauty evolves with cities.

With their architecture, their design, their way of life, and the way they understand beauty.

The best summer makeup doesn’t look like makeup.
It looks fresh, lightweight and sun-kissed.

The Glow One Set brings together everything you need for effortless color and healthy-looking skin.

Discover at youfirstbeauty.com

Travel isn’t about carrying more.
It’s about choosing better.

Three U/1ST icons designed to do more with less.
Compact, versatile and ready for every plan.

Because the smartest beauty routine is the one that goes wherever you do.

Discover The Travel One Set at youfirstbeauty.com

Gloria, Carmen and You come together in a compact format designed to go wherever you do. Different moods, the same skincare-first approach.

Smart Dots, three of U/1ST’s most iconic lip serums.
Now at youfirstbeauty.com

A touch of blush is enough to bring warmth, energy and life back to the skin.
Serum Blush by U1ST.