MakeUp in

The city showed up. 🗽
 
MakeUp in NewYork 2026 in numbers:
✨ +5,000 attendees
✨ 1 in 2 visitors at C-level
✨ 163 exhibitors from 13 countries
✨ 42 US states represented
✨ 55 speakers on stage
✨ 6 IT Awards laureates Nuon Medical Above Rinaldi Labs Tokiwa Cosmetics International CTKCLIP TJ Enterprise｜Clean Beauty Private Label｜Est. 1979
Swipe through the numbers 👉
 
💬 You were at the show? Share your feedback with us! Your answers will help us build the 2027 edition. The visitor survey takes just a few minutes, and the link is in bio.
 
📊 Want all the figures in detail? The full show report is also in bio.
 

THANK YOU ✨

To everyone who made MakeUp in NewYork 2026 such a memorable edition for its 15 years anniversary…

For two inspiring days, you brought the Javits Center to life with meaningful conversations, new ideas and exciting connections. Thank you to our speakers for sharing their expertise and perspectives, to our exhibitors for their trust and for showcasing the creativity shaping the industry, and to every visitor who joined us with curiosity.

From emerging trends to innovative solutions and inspiring encounters, it was your energy and passion for beauty that made this edition truly special.

We can’t wait to welcome you back and continue the conversation at the next edition of MakeUp in NewYork.

Until then, 👋🌴💚🥖❤️

The MakeUp in team

The jury has spoken, and our IT AWARDS winners were announced this morning! 👏
 
From breakthrough formulas to smarter packaging, this selection highlights the very best of what our exhibitors bring to the industry.
 
✨ Congrats to our 2026 winners
🏆 Ingredients: TJ Enterprise (Ultra 500 Microsphere Broad Spectrum UV)
🏆 Private Label: Above Rinaldi Labs, Inc (Watermelon Dew Whip Mask)
🏆 Packaging: CTK (Dropper Jar)
🏆 Accessories: Nuon Medical (Moisture Balance Skin Analyzer)
🏆 Ready to Market: Colep Consumer Products (The Clear Edit: Clear Cloud Rescue Spray)
🏆 Full Service: Tokiwa Cosmetics International LLC (Micro-Groove Mascara)
 
📍If you missed the opportunity to discover the products today you still have a chance to see it by yourself tomorrow!

📍 Javits Center - September 17
🎟️Badge Request: link in bio

‼️D-1
But your visit starts before you arrive ✨

Everything you need to make the most of your day at MakeUp in NewYork is now ready:
🗺️ The floor plan to find your way around the show
🚇 Practical access info to reach the Javits Center
📱 The official app to explore exhibitors, schedule meetings and check the programme

Discover new suppliers, attend conferences, explore the IT Awards, meet the people shaping the beauty industry.

✨ Planning ahead is how you get the best out of these two days.

📍 Javits Center - September 16 & 17
🎟️Badge Request: link in bio

Fifteen years that MakeUp in NewYork brings the beauty industry together at the Javits Center - and this edition marks the one of the biggest program we’ve ever built.
 
3 tracks, 14 sessions, 30+ speakers for the Conferences.
The Beauty Talks and their independent voices. 
21 IT Awards finalists, 6 winners. 
7 trend agencies on their own spaces. 
160+ exhibitors, 30 countries, two days. 
 
Here’s to the next fifteen. 🩷
 
📍 September 16 & 17 
Javits Center, New York. 
Full program and badge registration 👉 link in bio 
 

BeauteTools develops and manufactures makeup brushes for mid-to-premium beauty brands worldwide. 
With China-based manufacturing and U.S.-based support, they combine production expertise with innovation to introduce new brush designs and concepts every month !
 
Meet BeauteTools and discover their brushes at MakeUp in NewYork 2026, Booth H12.
 
📅 September 16 & 17, 2026
📍 Javits Center, New York
🔗 Reserve your badge - link in bio

Three exclusive animations to experience makeup up close at MakeUp in NewYork: the brush, the color and the finishing touch.

Swipe to discover 👉👉👉

📅 September 16 & 17, 2026
Javits Center, New York
Badge 🎟️ link in bio



The Touch-Up Studio by ChicStudios. 💄

Three makeup artists, complimentary touch-ups, no appointment. Take a break between two meetings and get back on the floor picture-ready.

Hall 1D, Aisle M. Free with your badge.

The Emotion of Color in Cosmetics, an exhibition by Isabelle Pain, in partnership with TOA and Mark & Teams. 🌈

A library of solid colors: raw materials and formulated products selected with exhibiting manufacturers. Rethink color. Dare to be different.

Hall 1D, Stage 15th Anniversary. Open access.

The Gesture, an experience by Raphaël Makeup Brushes, with Isabelle Pain. 🖌️

Handcrafting brushes in France since 1793, Raphaël brings its workshop to the show floor, from craftsmanship to application.

Two live demonstrations a day, 11:00 AM and 3:00 PM. Hall 1E, Booth A40.

Meet Cosmetic Group USA at MakeUp in NewYork 2026, Booth A20. 
A U.S.-based partner in custom beauty formulation and manufacturing, from bench to finished product.
 
Discover the Tinted Sea Serum Lip + Cheek Stain, delivering hydrating, cooling and calming color with long-lasting, transfer-resistant wear.
 
📅 September 16 & 17, 2026
📍 Javits Center, New York
🔗 Reserve your badge - link in bio