Givaudan Perfume

Niche perfumery takes centre stage! 
 
This weekend, we were in Florence for the 24th edition of Pitti Fragranze, the leading trade fair dedicated to international olfactory culture. This unmissable thinktank promises three days of total immersion in the artisanal fragrance industry, from its most daring creations to the trends of tomorrow.
 
Scheduled for the 11th at Unicredit Fragranze Arena are three presentations courtesy of Givaudan’s very own experts, kicking off with ‘How Do You Build a Story Together?’ led by Réservation’s Artistic Director Frédérique Obin alongside Givaudan Senior Perfumer Yann Vasnier and VP Sales Haute Parfumerie, Bernardo Cauvin. Next up, Givaudan Master Perfumer Daniela Andrier headlines an interview and masterclass of which her first, highly anticipated perfume house is the focus. Wrapping up the trio is ‘Fragrance as a Social Link’, with Head of Global Marketing, Insight & Image Fine Fragrances, Arnaud Guggenbuhl. 
 
An experience where you must be prepared to broaden your perspective!
 

Niche perfumery takes centre stage! 
 
This weekend, we were in Florence for the 24th edition of Pitti Fragranze, the leading trade fair dedicated to international olfactory culture. This unmissable thinktank promises three days of total immersion in the artisanal fragrance industry, from its most daring creations to the trends of tomorrow.
 
Scheduled for the 11th at Unicredit Fragranze Arena are three presentations courtesy of Givaudan’s very own experts, kicking off with ‘How Do You Build a Story Together?’ led by Réservation’s Artistic Director Frédérique Obin alongside Givaudan Senior Perfumer Yann Vasnier and VP Sales Fine Fragrance, Bernardo Cauvin. Next up, Givaudan Master Perfumer Daniela Andrier headlines an interview and masterclass of which her first, highly anticipated perfume house is the focus. Wrapping up the trio is ‘Fragrance as a Social Link’, with Head of Global Marketing, Insight & Image Fine Fragrances, Arnaud Guggenbuhl. 
 
An experience where you must be prepared to broaden your perspective!
 

Musk, but make it addictive!

Crafted by Sonia Constant, Givaudan Senior Perfumer, For Her Intense reinvents the iconic Narciso Rodriguez signature through luminous new musks, powered by Givaudan captives Sylkolide™ and Moxalone™ and enhanced with AI-driven creativity using CARTO.

Textured. Addictive. Impossible to forget.

soniaconstant

The scent of femininity, reimagined.

With Narciso Rodriguez, Sonia Constant, Givaudan Senior Perfumer, transforms the iconic For Her musk into endlessly captivating new expressions — from deep and sensual to soft and radiant.

Inspired by fashion, emotion and the art of the invisible, each fragrance leaves behind a trail as unforgettable as a silhouette.

An invisible thread connecting people, emotions, and self-expression, this is the essence of “Message in a Bottle,” Givaudan’s Creative Vision for 2026.

Hear from Xavier Renard, Director of Fine Fragrance Europe, and Arnaud Guggenbuhl, Global Head of Marketing, Insights & Image for Fine Fragrance, as they discuss this major three-year initiative and the inspirations behind the 2026 theme. Far more than a simple trend study, the Creative Vision is unique because it translates two years of in-depth research into societal shifts, consumer behavior, and aspirations into a selection of olfactory gems crafted by our highly talented perfumers. This year’s theme?

The growing need for connection in an otherwise hyper-connected world. By reimagining the “clean & fresh” fragrance space through bold inspirations such as the color red, animalic facets, and food-inspired ingredients, the vision positions fragrance as a sensory language and a catalyst for social interaction. Crafted as a dynamic and personalized platform, it empowers our clients to create while placing human connection at the heart of their process. More to come very soon!

To read the press release, click on the link in the bio!

As the date harvest season begins, Givaudan Perfumer Margherita Carini takes us on a journey through Al Ain’s lush oasis, where centuries-old date palms, harvest rituals, and shared traditions inspired “Save the Date” — an initiative by Givaudan’s Dubai teams celebrating the cultural richness and sensory beauty of dates across the Middle East.

Among the six fragrance creations born from this journey, Desert Samar crafted by Margherita captures the warmth of stories shared under desert stars around a crackling fire, blending notes of date molasses accord, coffee, smoke, rose, sandalwood, and vanilla.

HumanByNature

Banana, crème brûlée, matcha ice cream…
Scarlett’s latest fragrance experience in Jakarta invited special guests into a playful and immersive world of gourmand scents alongside Givaudan Senior Perfumer Guillaume Flavigny.

From interactive scent guessing games to exclusive fragrance discoveries, attendees explored unexpected accords and the future of indulgent fragrances before the reveal of Scarlett’s new “Banana Fusion” scent — blending juicy banana, mandarin and pineapple with creamy vanilla, amber and soft musk.

A memorable celebration of creativity, fragrance innovation and sensory exploration.

FragranceInnovation