Anna Maria Kalebic

I spent a fair bit of my 40s worrying about getting older. Now I’m 55 and, weirdly, I feel more like myself than I have in years.

This page is about some of the things that have helped me get here. Ageing, skincare, makeup, finding my style again, getting stronger and generally figuring things out as I go.

I ditched botox and filler and started getting used to the face looking back at me. I won’t pretend that was easy at first.

One thing that really helped was changing what I was looking at every day. I filled my feed with women who show up as themselves and make me feel good about getting older.
Maybe I can be one of those women for you.

I’m still a complete skincare ju**ie. I just approach it differently now.

My skin is more sensitive these days, so I’m big on hydration, looking after my skin barrier and not throwing every active going at my face.

I share what genuinely works for my mature skin, what doesn’t and the products I think are worth spending your money on.

And yes, I still get ridiculously excited about a new blush!

But what worked at 35 doesn’t always work the same way at 55. So I share products and little tricks that work beautifully on mature skin.

I want makeup to make me look like me. Just on a really good day.

I’d open my wardrobe and genuinely have no idea who I was dressing anymore.

In my 50s I started again. Not with a “capsule wardrobe” or following every new “trend”, but by working out what actually suited me and made me feel good.

I’m still figuring it out, but getting dressed is fun again.
P.S. I share the whole process in my Style Series which you will find on my grid.

If you’ve lost your style somewhere along the way too, you can find it again.

I didn’t really get into strength training until around 45 and I’ve been on and off with it plenty of times since.

Now at 55, I’m enjoying the gym more than ever and I love feeling stronger.

I’m not a PT and I’m definitely not perfect at it. I just want to show that starting later is still starting.

This is probably the part I’m still figuring as I go.

I’ve just start HRT and I’ll share that journey honestly along the way, including whether it makes any difference to m

I love when a beauty brand grows with women, without making us feel as though ageing is something to fix.

That along with feeling valued was my biggest takeaway from a wonderful few hours with No7 this week. A Beauty brand listening to what women actually want from their skincare and makeup.

At 55, I want hydration, protection and glow. Products that work with my sensitive skin and help me feel like myself.

“Believe in possible” was the theme, and standing in front of the camera at 55, doing a job I love, it felt very personal.

Here’s to beauty brands that see possibility at every age. And to women who do too.



Which No7 product do you swear by?