Jude

You made it happen 🧡

For every woman who completed our StrengthMethod™ Challenge from our community, we donated £10 to Wellbeing of Women and we managed to raise £310 🎉

That means 31 women showed up, put in the work and helped us give back to a charity dedicated to improving women’s health through research, education and advocacy.

Meet Trish, one of our StrengthMethod Pioneers. 🧡

“I now have much more control and I am generally much more relaxed about anything to do with my bladder. I go out without taking any special precautions and without a last minute wee.”

After completing the challenge, Trish told us she was able to travel to France without worrying about toilet stops, enjoy activities like gardening and walking her dog without worrying about leaks, and use strategies from the StrengthMethod when she did experience a strong urge.

And she didn’t stop when the challenge ended. Trish continued with the exercises and told us her overactive bladder symptoms have since disappeared, alongside improvements in her strength and flexibility.

Stories like Trish’s are exactly why we created the StrengthMethod.

To every Strength Method Pioneer… thank you 🧡

You didn’t just invest in your own strength, you helped support better health for women everywhere.

A very exciting few weeks at Jude 🧡

Our Women of a Certain Attitude campaign is out across London and it’s pretty surreal seeing something our team has worked so hard on all over the city!!

We’ve got 1,396 OOH placements live and are expecting to reach 45+ million impressions & all with one goal: getting bladder health out in the open and talking about it a little more confidently.

Even more special that the campaign was inspired by real stories from our Jude community 🥹

Don’t forget to tag us if you see us out in the wild for your chance to win a years worth of Jude 🧡🧡🧡

A little bit of good news in women’s health 🧡

A simpler way to investigate womb cancer

Researchers have found that urine and vaginal samples could help identify womb cancer in women experiencing post-menopausal bleeding — potentially reducing the need for invasive investigations.

Making IUD insertion less painful

A randomised clinical trial found that placing a local anaesthetic inside the uterus before IUD insertion significantly reduced pain in 370 participants.

A new treatment option for advanced breast cancer

NICE has recommended Enhertu for certain people with HER2-low advanced or metastatic breast cancer in England, with around 1,000 people expected to benefit each year.

Better tests. Better experiences. Better treatment options.

There’s still so much to improve in women’s health but these are steps in the right direction. 🧡

Sources:

University of Manchester / *The Lancet Obstetrics, Gynaecology & Women’s Health* — DETECT study on urine and vaginal cytology for endometrial cancer detection. University of Manchester — womb cancer test

Elgemark et al., *JAMA* (2026) — randomised clinical trial of intrauterine mepivacaine for IUD insertion pain. JAMA — IUD pain trial

NICE / Barts Health — Enhertu recommendation for HER2-low advanced or metastatic breast cancer in England. Barts Health — NHS breast cancer treatment announcement

Our team had the pleasure of meeting some of our beautiful Jude customers at raye the store for a pelvic floor focused Pilates class by Claudia Evans

It was so lovely to meet the women behind the Jude community IRL and a reminder of why we do what we do!

Thank you to everyone who came along and moved with us🧡

A little bit of good news in women’s health 🧡

Here are three pieces of research we think are worth knowing about this week

AI could help us spot signs of endometriosis

Researchers at Adelaide University are developing AI that can analyse specialist ultrasound and MRI scans to identify signs of endometriosis. The technology is still being developed and needs further testing, but the goal is to make identifying the condition faster, less invasive and more accessible.

We’re learning something new about the brain around menopause

A Nature Communications study analysed MRI data from 1,095 people across puberty, pregnancy and menopause. Researchers found that women transitioning through menopause showed a different pattern of grey-matter change from both other hormonal transitions and normal ageing.

HRT may improve some mood symptoms during menopause

A new study of 260 women found that the proportion experiencing severe mood symptoms fell from 62.3% to 24.6% after starting systemic hormone therapy for FDA-approved indications.

Importantly, this was an observational study, so it can’t prove that HRT caused the improvement. But it adds to our understanding of the psychological symptoms that can accompany the menopause transition.

There’s still so much we don’t know about women’s health. But every good study brings us a little closer to better answers 🧡

Sources:
Adelaide University — Harnessing AI to revolutionise endometriosis diagnosis
Zhang et al., Artificial Intelligence in Medicine (2026) — Unpaired multi-modal multi-label learning for detecting endometriosis signs

van ’t Hof et al., Nature Communications (2026) — Puberty, pregnancy, and menopause show shared and distinct structural changes across the lifespan

Fairweather et al., Menopause (2026) — Impact of hormone therapy on mood in a real-world clinical setting: a retrospective observational study

Dating in your 50s sucks…

When laughing too hard means “oh no” 💧

When you’ve already been to the toilet three times and your date says, “another one?”

When you’re mentally mapping every restaurant by its proximity to the bathroom.

But bladder changes can be a real part of perimenopause and menopause. Urgency, needing to p*e more often and urinary leakage can all become more common and laughing, coughing or exercising can trigger leaks for some women.

We need to talk about it more.

Because needing to p*e three times on a date shouldn’t be the thing that makes you cancel the date.

Bladder symptoms are common. But common doesn’t mean you just have to put up with them 🧡