Sknfed
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100% Natural, Vegan Skincare Brand based in London. Cruelty-free and Reduced Plastics Skincare.
My story to create truly natural skin care began when I searched the high street for natural products that would be gentle on the skin but very effective at the same time. I found that many so-called natural skin care brands used almost entirely synthetic ingredients. In fact you only need to have less than 1% natural or organic ingredients in the formulation to call it ‘natural’. I wanted to create products that are entirely natural and 'active' instead. Go Do Natural brand also embrace my passion for chemical-free and ethical living.
A little corner of London where we feed skin properly 🌿🤍
Our Borough Yards store is our little Sknfed world — plants, natural textures, shelves full of freshly made skincare… and us popping in to restock them 😊
Everything you see on these shelves starts with the same idea: giving skin the nourishment it needs to feel healthy, balanced and cared for.
If you’re around London Bridge, come in, have a little browse, smell everything, try the textures and find what your skin is hungry for 🌿
📍 Sknfed, Borough Yards, London
03/09/2026
A few weeks ago, we were delighted when new affiliates started generating an unusually high number of orders for Sknfed.
It happened during our 8-year anniversary sale, when we had more traffic, searches and customers supporting our brand. But something didn’t feel right.
After investigating, we discovered that multiple affiliates were using paid Google Ads to direct customers straight to our website with affiliate tracking already attached. These customers were going to purchase from us anyway, yet we were still charged a 25% commission.
We’ve now blocked paid-ad referrals, prohibited paid search and brand bidding, and introduced manual approvals.
I had planned to focus on our exciting new product launches, but instead, I had to stop everything and investigate. This behaviour doesn’t only cost commission - it affects our advertising, marketing data and the valuable time we should be spending growing the business.
To every customer who supports Sknfed: thank you. Every order, message and recommendation genuinely means the world to our small family business.
Small business owners: check your affiliate traffic carefully.
Please save and share this post to warn another founder.
FounderStory
Turns out Marcin might have a future in content creation 😂
No fancy setup, no hours of editing… just packing your 5 Sknfed Minis while I’m in the background trying to be creative (and spilling things 🙃)
👍 for Marcin’s filmmaking debut. Should we give him another shift? 😂
Your skincare routine isn’t just a routine. It’s nutrition for your skin 🌿
Plant oils. Antioxidants. Vitamins. Essential fatty acids. Skin-supporting actives.
Morning to night, every step has a purpose — to nourish, protect and support your skin with what it actually needs.
And these products? They’re already hiding something new inside… 👀
The Fed Five. 🌿
We’ll tell you more very soon.
No 10-step routine. Just proper skin nutrition.
Skin, fed properly. 🤍
Special thanks to Emily from for capturing our day-to-night ritual so beautifully.
5 little ways to feel better 🤍
Because sometimes it’s the smallest rituals that make the biggest difference.
A nourishing moisturiser. A calming balm. Something for dry lips. A little evening skincare. A moment to slow down.
Our Wellbeing Discovery Set brings together 5 Sknfed favourites for skin, body & mind, made with natural and organic ingredients and packed into a reusable cotton bag, ready to go wherever you do. 🌿
Perfect for discovering Sknfed, travelling, gifting… or simply keeping a little bit of wellbeing close by.
Your skin eats too. Feed it well. 🤍
Sun, sea, and skincare that fits in your hand ☀️
My holiday skincare routine doesn’t need a full-size suitcase. Just these 5 Sknfed Minis:
✨ Cleanse
✨ Hydrate
✨ Nourish
✨ Renew
✨ Care for hands & body
Everything I need from morning to evening, all in travel-friendly minis.
Which one would be the first you’d reach for? 💛
NaturalSkincare OrganicSkincare BeachDays SummerSkincare CarryOnEssentials
Harry Styles opened a pop-up right next to our Borough Yards shop… and the queue stretched into the sunshine. ☀️
Seeing so many people standing in the blazing sun for hours, we couldn’t just walk past.
So we filled our window with free SPF and a simple message:
“Your favourite star isn’t the sun.”
It was lovely seeing people grab one, smile, and even pass them along the queue 🤎
We hope everyone had an amazing time at the pop-up and stayed protected while they were there ☀️
SunProtection Skincare London LoveOnTour
29/06/2026
Your skin is dealing with more than you think.
7 comparisons that will change how you look at your daily routine.
Which one surprised you most? 👇
skincaretruths cleanskincare
20/06/2026
Yesterday. 12 hours. Zero slow moments. 😂
This is what small brand life actually looks like — swipe to see the full picture.
Send this to someone who thinks running your own business is glamorous 🤎
ukfounder
Pick your 5. From £15
Five little things. Endless possibilities…
Our Pick & Mix Minis were made for people who like to try before they commit — travel friendly, customer favourite, completely yours to customise.
What would your five be? Drop them below 👇
Click here to claim your Sponsored Listing.
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Website
Address
13 Dirty Lane
London
SE1 9PA
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