AWKN

Nobody tells you that the hardest part of starting a business is at our lowest point, two angel investors sent us a term sheet then disappeared. Two sentences. Just before Christmas.
I lost weight during this period. I questioned everything.
We’re in a much better place now. But I want to be honest about what it actually cost, because the version of entrepreneurship that gets shared online skips this part entirely.
Tobi Lütke said the cost of success is rarely cash. It’s the dedication of time and the willingness to withstand discomfort.
For me it was the crippling anxiety, the betrayal of trust, the self-doubt, and full responsibility for everything that went wrong.
Still worth it. Just not in the way I expected.

What building a brand actually feels like as a first time founder (it’s not what i expected)
Don’t let that initial hesitation or doubt stop you from building something for yourself. Everything that didn’t work out will be a blessing and serve as a redirection.

what raising investment actually feels like as a first time founder (it’s not what i expected)
for years, investment felt like this abstract badge. proof the company was “worth something”. i thought it would feel like arrival when you’ve actually are getting investment. it felt like the start of a much longer list of things to actually go execute.
building AWKN in berlin as a korean founder, one step at a time.

It’s just an easy hack right before bed 🫶

Don’t spend your holidays groggy

Wake up better, literally

Tested and proven

Don’t say I didn’t tell you 🙏

It’s been a game changer for summer nights out

How many weddings are you going to this summer?