London Packaging Week

🏴󠁧󠁢󠁥󠁮󠁧󠁿⚽Tonight feels like one of those rare moments the below article describes - when everyday life quietly reorganises itself around a shared global broadcast.

The FIFA World Cup is one of the most visible stages on earth. Every four years, brands spend millions trying to associate themselves with the tournament. Some become part of the conversation. Most simply become part of the background. Why? Because visibility and relevance are not the same thing.

The FIFA World Cup does that better than almost anything else. Across London, Lagos, São Paulo, Seoul (and everywhere in between), the same match is watched, but never experienced in the same way. Different homes, different rituals, different emotions - one shared focus.

And tonight, as the England national football team take to the pitch, that idea feels especially real.

Because the World Cup isn’t just about visibility - it’s about meaning. As the piece highlights, “visibility can be bought. Relevance cannot.”

The brands, moments, and memories that last are the ones that actually belong in culture, not just around it.

That’s what makes these nights powerful. It’s not just the match itself, but who you’re with, where you are, and how it feels when something happens that everyone reacts to at once - even if they’re reacting differently.

Global attention. Local emotion. Shared experience.

Let’s see what tonight adds to the story.

Read the article here > https://bit.ly/4xRDSw3

Big ideas often start small.
This year, they have a brand-new home at London Packaging Week!
✨Introducing the Start-up zone - a new area dedicated to emerging companies reshaping what packaging can do.

In the new Start-up zone, you can:
➞ Meet start-ups working with new materials and formats
➞ Explore innovative and experimental packaging concepts
➞ Get fresh inspiration for your next launch
It’s an exciting glimpse into where the industry is heading, and a chance to discover the ideas that could shape the future of your packaging.

Find out more about what’s new at London Packaging Week: https://bit.ly/4w95QSj

Everyone wants more sustainable packaging, but what happens when rising costs, supply chain disruption and increasing regulation make it harder?
At London Packaging Week, David Tonkin, Head of Group R&D Packaging Innovation at Müller Group, will bring a practical perspective to one of the biggest challenges facing the packaging industry today.

With more than 30 years of experience across retail, FMCG and manufacturing, David leads the development of future-ready packaging solutions across Müller's European operations, ensuring new innovations can deliver both environmental benefits and commercial viability at scale.
In his session, David will explore how businesses are navigating rising costs, evolving legislation and sustainability expectations, while continuing to innovate in an increasingly challenging landscape.

Discover:
• How cost pressures are reshaping packaging decisions
• How manufacturers balance innovation with commercial performance
• The impact of EPR, material costs and supply chain challenges
• What businesses need to do to remain resilient in a rapidly changing market

📍 FMCG Stage | London Packaging Week
Take a look at the agenda > https://bit.ly/4xkY5ds

The best packaging ideas rarely come from looking at your own category.

For Graeme Offord, Executive Creative Director at Denomination, creative advantage comes from expanding your field of view.

After working across more than 80 countries, he's seen how the same product can be interpreted completely differently depending on market, culture and context.

That perspective is increasingly important as drinks brands navigate sustainability, premiumisation and changing consumer expectations.

Because great packaging is no longer just about creating a beautiful object. It's about understanding the systems, rituals and experiences that surround it.

The brands that succeed are often the ones looking beyond their own shelves.

Read the full story 👉 https://bit.ly/4x7H6Lm

Everyone talks about innovation.
But coming up with ideas if often the easy part. Bringing these ideas to life is where the challenge starts.

At London Packaging Week, Jo Smith, Global Design Lead at Diageo, will share insights from a career spent turning creative ambition into reality.
Before joining Diageo, Jo spent more than 20 years agency-side, helping shape brands including Dove, Pepsi, Cadbury UK and Walls through packaging design, innovation and brand strategy. Today, she leads design excellence across Europe and Africa innovation and global design for Captain Morgan, giving her a unique perspective on both sides of the innovation process.
In this keynote, Jo will explore why innovation needs leaders, not just ideas, revealing how empathy, influence and collaboration can help transform creative concepts into real-world success.

You will discover:
• Why innovation is about leadership as much as creativity
• How to bridge the gap between ideas and ex*****on
• Why empathy and collaboration drive better design outcomes
• How to create environments where creative bravery can thrive

📍 Luxury Stage | London Packaging Week
Take a look at the agenda > https://bit.ly/4xkY5ds

✨ The VIP Lounge is where some of the most valuable conversations at London Packaging Week take place.

We're pleased to have Luxury on board as the sponsor of this exclusive space for brand leaders, packaging professionals and senior decision-makers.

By sponsoring the VIP Lounge, Hunter Luxury will be front and centre throughout two days of networking, meetings and industry discussion.

⭐ Are you interested in raising your profile at London Packaging Week 2026? A limited number of sponsorship opportunities are still available.

Get in touch to find out more: https://bit.ly/4ougkch