Gustav Fouche
Situated in the heart of Westbourne Grove, Notting Hill lies London’s newest high-end salon Gustav Fouche.
Bringing together a curated team of experts and professionals within the industry, not to mention a first class bespoke service.
When should you start planning your wedding hair?
Ideally, your bridal hair journey should begin around 12 months before your wedding day.
Why so early?
Beautiful wedding hair starts long before the final styling appointment. Giving yourself enough time allows us to improve the quality and condition of your hair, plan your colour, perfect your haircut and make sure your chosen bridal hairstyle works beautifully with your natural texture.
Healthy, well prepared hair is easier to style, holds its shape better and looks far more polished in your wedding photographs and videos.
We can still help brides with shorter timelines, even when the wedding is only three months away, but starting early gives us more time to create the very best result.
Stylist availability is another important factor. Experienced wedding hairdressers become booked very quickly, particularly during the busiest wedding months.
Are you getting married within the next 12 months?
Start planning your perfect wedding hair today by calling 02072291818.
Do you think adding more blonde makes you look blonder?
It is one of the biggest myths I see in the salon.
Many women believe that the more blonde they add, the brighter and more youthful their hair will look. In reality, the opposite is often true.
Beautiful blonde hair needs contrast. Without a little depth, every strand blends into one colour, making the blonde appear flatter and less vibrant. By introducing subtle lowlights or a slightly deeper root, your blonde has something to reflect against. The result is brighter looking blonde, more movement, more dimension, and hair that looks naturally luxurious.
In today's transformation, my beautiful client already had a gorgeous blonde, but there was simply too much of it. By reintroducing texture and contrast, we created a softer, more youthful result that enhanced her skin tone, softened the appearance of the skin, and made her eyes stand out beautifully.
One of the biggest mistakes I see is focusing only on covering white hair. Modern hair colour is about creating depth, movement and dimension that works with your skin tone, eye colour and lifestyle. Not every woman needs to be blonde right to the root. Sometimes allowing a little more depth through the root area and keeping the brightness through the mid lengths and ends creates a far more expensive looking blonde.
Next time you visit your hairdresser, don't just ask for more blonde. Ask whether adding a little more contrast could make your blonde look brighter, healthier and more youthful.
Watch the full video to see how this simple change completely transformed her hair.
To book your consultation, call 02072291818.
15/07/2026
There are moments in your career that remind you exactly why you do what you do, and this is one of them.
A huge thank you to Victoria Woodhall at Get the Gloss for this incredibly kind review. Victoria has become not only a valued client but also a dear friend, and I feel so grateful to have met her.
When Victoria first came to see me a few years ago, her hair was dry, thinning and lacking the health and movement it has today. Together, we created a long term plan, focusing on improving both her scalp and hair health rather than looking for a quick fix.
Through regular hair and scalp treatments to improve smoothness and manageability, softer colour, and our signature 3D Dry Cut, we have transformed her hair into something that not only looks beautiful when she leaves the salon but continues to look fantastic when she styles it herself at home.
One of my favourite moments every week is seeing Victoria at Friday yoga and watching how beautifully her hair moves. That, for me, is the true measure of success. Hair should make you feel confident every single day, not just for the first 24 hours after a salon visit.
Receiving these words from Victoria meant the world to me:
"When your hair is a source of strife, as my thinning hair is, a visit to the hairdresser has to be a can do, no problem, you're gorgeous experience. That's exactly what a cut with Gustav Fouché is like. A sheer tonic with trichologist trained knowledge thrown in."
Thank you, Victoria, for your friendship, your trust, and your incredibly generous words. Your journey has inspired me to keep learning, keep improving, and keep helping more people feel confident in their hair.
If your hair has changed, become thinner, drier, or simply no longer feels like you, know that there is always a place to start. Beautiful hair begins with understanding it.
To book your Perfect Consultation, call 02072291818.
14/07/2026
Have you been searching for Hair Botox in London but keep finding keratin treatments instead?
At Gustav Fouche, we do things differently. We are proud to be the only salon in London offering a true collagen based Hair Botox treatment rather than a keratin treatment.
Why does that matter?
Keratin treatments are designed to alter the structure of the hair and can reduce or relax your natural curl pattern.
Our collagen Hair Botox works in a completely different way.
Collagen bonds with the hair's natural cuticle, helping to improve manageability, reduce styling time, smooth the hair, increase softness, and leave it looking healthier and fuller without changing your natural texture.
If you have curly hair, your curls will still be curly.
What disappears is the frizz.
But what is frizz?
Frizz happens when the hair cuticle is open and the hair is constantly losing moisture. Because of osmosis, the hair is always trying to balance the moisture inside the hair with the moisture in the surrounding air. When the cuticle stays open, the hair becomes rough, dry, and unpredictable.
Our collagen Hair Botox penetrates and coats the hair shaft, helping to hydrate the hair and smooth the cuticle. The result is hair that feels healthier, shinier, easier to manage, and much less affected by humidity, all while keeping the movement and texture that makes your hair unique.
If you love your curls but hate the frizz, or if you want smoother, healthier hair without permanently changing it, this treatment could be exactly what you've been looking for.
Book your consultation today by calling 02072291818 and discover why collagen Hair Botox is changing the way London thinks about smoother, healthier hair.
Have you ever looked in the mirror and thought, "My haircut just doesn't work anymore?"
It is one of the most common things I hear from women in their 50s and 60s.
"My hair has gone flat."
"I've lost volume."
"It doesn't move like it used to."
"No matter how I style it, it just isn't right."
The interesting thing is that it is not always your hair that has changed. Sometimes it is the haircut.
In this video, I take you through the Perfect Consultation with my beautiful client. We spent time talking about her hair goals, her lifestyle, how she styles her hair each day and what was no longer working for her.
Although we also discussed her colour, we decided together to leave that for another appointment in a couple of weeks. Sometimes the best decision is not to do everything at once. I will be sharing her colour transformation very soon.
Today's focus was creating the perfect shape using my signature 3D Dry Cut.
A great haircut is never about simply making the hair shorter. It is about understanding head shape, hair density, natural movement, growth patterns and how the hair needs to work every single day. When all of those elements come together, the result is hair with more movement, more lift, more volume and a style that is far easier to manage at home.
If your hair has changed with age, feels flatter than it used to or your haircut never seems to sit quite right, I hope this video helps you understand why.
Watch the full consultation and let me know in the comments. What is the biggest challenge you have with your hair today?
To book your consultation, call 02072291818.
Have you ever wondered why your haircut just does not work the way it used to?
One of the biggest changes I see in women over 50 and 60 is not just a change in hair colour. It is a change in the way the hair behaves. It can become flatter, lose movement and feel much harder to style.
That is why every transformation begins with the Perfect Consultation.
Before we even talked about cutting, we discussed lifestyle, maintenance, hair goals and how her hair naturally falls. Although we spoke about colour, we decided to save that for another appointment so we could focus on creating the perfect shape first. I will be sharing her colour transformation very soon.
Using my signature 3D Dry Cut, I sculpted a haircut that works with her natural movement, head shape and hair texture to create softness, lift and effortless styling.
If your hair no longer feels like it suits you, this video will help you understand why and what can be done to bring it back to life.
To book your consultation, call 02072291818.
How did your career begin?
Mine started in a very unexpected way.
Before hairdressing, I was studying law. But very quickly I realised student life and my spending habits needed a more steady income. Then, through a friend, an opportunity in hairdressing came my way.
Growing up in a salon, I never thought it would be the path I would choose. Funny how life works.
What started as a way to earn money became my passion, my purpose, and my life.
Today, I cannot imagine doing anything else.
Looking after my beautiful clients, creating bespoke haircuts, transformative colour, and seeing the confidence light up in someone when they look in the mirror, that is the true gift.
Hair is never just hair. It is confidence, identity, power, and self expression.
My journey has taught me that sometimes the path you never planned becomes the one you were always meant to walk.
Have you ever ended up doing something you never expected to love?
Tell me in the comments.
If you are searching for the best haircut in London, a bespoke 3D dry cut, hair transformation, balayage specialist, or expert hair consultation, this is exactly where your journey begins too.
Nicole Kidman looked absolutely beautiful at this event, and I think we can all agree, it was a real red carpet hair moment.
From what I can see, it looks like she may have been wearing extensions, a wig, or a hairpiece to create that extra length and drama. And for an event like this, it can work beautifully. It gives glamour, impact, and that Hollywood finish.
But here is my honest hairdresser opinion.
What works on a red carpet does not always work in everyday life, especially for women over 45.
Extremely long hair can sometimes become harder to keep looking polished, luxurious, and expensive. If the hair is not perfectly styled, dressed, and maintained, it can pull the face down rather than lift it.
For everyday wear, I would personally love to see Nicole with a significantly shorter shape. Something with movement, softness, and structure that frames her face beautifully and brings attention to her features.
Hair should make you feel elegant, confident, and fabulous, without needing a full glam team every morning.
What do you think? Do you love the super long red carpet look, or do you prefer a softer, more wearable length?
Nicole Kidman looked absolutely beautiful at this event, and there is no denying that the hair created a real red carpet moment.
From what we can see, it looks like she may have been wearing extensions, a wig, or a hairpiece to create that extra length and drama. For an event, that can work beautifully. It gives impact, glamour, and a little bit of Hollywood magic.
But here is the thing I always say to my clients. What works for a red carpet moment does not always translate into everyday life.
Very long hair, especially on women over 45, can sometimes start to feel less expensive if it is not styled, maintained, and dressed perfectly. It can pull the face down, hide the features, and sometimes take away from the elegance that a slightly shorter, more considered shape can bring.
For Nicole, I would love to see her everyday hair significantly shorter, with more movement, more shape, and a length that frames her face beautifully. Hair should lift you, soften you, and make you feel polished without having to work too hard every morning.
What do you think? Do you love super long hair, or do you think a shorter, more tailored style looks more luxurious?
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Address
82 Westbourne Grove
London
W25RT
Opening Hours
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 7pm |
| Thursday | 11am - 8pm |
| Friday | 9am - 6pm |
| Saturday | 9am - 6pm |
