Jo Loves
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Jo Loves is Jo's new fragrance chapter since leaving Jo Malone Ltd in 2006. Discover the collection at 42 Elizabeth St, London and at JoLoves.com
"Jo Loves is my new fragrance venture. After leaving Jo Malone Ltd in 2006, I woke every day still dreaming of fragrance. Jo Loves is the reality of those dreams, my hopes and creative thoughts, the ingredients in life that I love - but most of all, my passion for life, my language, my voice." - Jo Malone MBE
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Jo Loves is not a subsidiary company or an associated business of Jo Malone Ltd
Before you light your next candle...
These three simple mistakes could be stopping you from getting the best burn, the best scent throw and the longest life from your candle.
Trust us, future you will thank you.
06/07/2026
July always smells like possibility.
From wedding season elegance…
to Wimbledon whites to…
to festival weekends…
to Euro summer escapes.
These are the scents defining July at Jo Loves.
Which fragrance is coming with you this month? 👇
03/07/2026
Wimbledon isn’t just a sporting event. It’s a whole summer mood. 🎾
The question is: which fragrance are you wearing courtside?
Tell us your Wimbledon fragrance pick:
1) With Love From Capri
2) Pomelo
3)Jo by Jo Loves
4) Amber, Lime & Bergamot
02/07/2026
Fragrance lovers: check where your perfume is stored right now.
1. If it’s on a windowsill or in a steamy bathroom, you might want to rethink it.
2. Heat & sunlight is not your perfume’s friend.
3. Try storing somewhere cool & dry.
4. Even bathrooms can affect fragrance.
Save this post for later and tag someone who needs to see it.
Ever wondered why some people always smell incredible?
From fragrance layering and application points to top ups throughout the day, the people who smell amazing usually have a routine, not just a perfume collection.
What’s the best compliment you’ve ever received about your fragrance?
How to kidnap me:
Step 1: Spray Jo Loves.
Step 2: Walk away.
Step 3: I’ll probably follow.
📸:
An unforgettable moment for our founder Jo and the Jo Loves team.
Rose & Dates has been named Best New Fragrance at the Awards, a recognition that celebrates creativity, craftsmanship and the power of scent to tell a story.
Watching Jo collect this award is a reminder that, after decades of creating some of the world’s most loved fragrances, her passion for innovation and storytelling remains as strong as ever.
Congratulations to everyone who brought this beautiful fragrance to life. A well deserved achievement.
26/06/2026
Your outfit isn’t the only thing that needs to match the dress code. 💌
From countryside ceremonies to black tie receptions.
To destination weddings and city “I do’s”.
This is your Jo Loves wedding guest fragrance wardrobe.
Think citrus for garden party energy, warm notes for candlelit dinners.
Tropical scents for beach club weddings and the compliment getter people will ask about all night.
Save this for your next RSVP and tell us, which wedding guest scent are you wearing?
24/06/2026
One fragrance and suddenly you’re back in a specific moment.
Years later, one spray can bring back every emotion from that morning.
Whether that’s a good thing or not…
..scent has a way of staying with us.
Sometimes it’s not the words we remember first. It’s the atmosphere.
That’s the power of scent. It doesn’t just accompany memories, it becomes part of them.
What’s a fragrance you’ll never forget?
This is probably the most unexpected fragrance product Jo has ever created.
The Shot Candle completely reimagines what a candle can be. Choose your base fragrance, add a fragrance shot on top, and change the scent depending on your mood.
Would you try it?
Click here to claim your Sponsored Listing.
Contact the business
Telephone
Website
Address
42 Elizabeth Street
London
SW1W9
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |
