Jo Loves
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Jo Loves is Jo's new fragrance chapter since leaving Jo Malone Ltd in 2006. Discover the collection at 42 Elizabeth St, London and at JoLoves.com
"Jo Loves is my new fragrance venture. After leaving Jo Malone Ltd in 2006, I woke every day still dreaming of fragrance. Jo Loves is the reality of those dreams, my hopes and creative thoughts, the ingredients in life that I love - but most of all, my passion for life, my language, my voice." - Jo Malone MBE
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Jo Loves is not a subsidiary company or an associated business of Jo Malone Ltd
06/10/2026
There’s one fragrance rule Jo never follows, wearing just one. ❤️
Fragrance is personal, so why follow the rules? Layer, experiment and create a combination that’s completely your own.
Jo’s current pairing? Pomelo + Shards of Cedar & Red Thyme. Now it’s your turn, which two Jo Loves fragrances would you layer? Tell us below
05/10/2026
The October Edit 🍂
What we’re wearing, burning and layering as the seasons change.
From deeper, woodier fragrances to cosy candlelight and fresh ways to scent your space.
Consider this your Jo Loves guide to October.
Save for your autumn fragrance inspiration.
03/10/2026
One candle. Three fragrance stories.
Introducing our new Layered Candle, created to evolve as it burns, revealing three different fragrance layers from beginning to end.
Light it. Let it evolve. Discover what comes next.
30/09/2026
WIN Nutmeg + Incense!
To celebrate our newest fragrance, we’re giving one lucky winner the chance to discover Nutmeg + Incense for themselves.
To enter:
✨ Follow
✨ Tag a friend in the comments who you think would love Nutmeg + Incense too
Every tag counts as a new entry.
Good luck ❤️
T&Cs apply. Giveaway closes [13th October]. UK only. Winner will be contacted directly by the official Jo Loves account.
29/09/2026
If your candle only burns down the middle, we need to talk…
It’s called tunnelling, and one of the biggest causes is not letting your candle burn for long enough the first time.
Save this before you light your next candle.
24/09/2026
Tell us how you want to feel, and we’ll recommend a Jo Loves scent in the comments.
Perfume, but not as you know it.
Meet the Jo Loves Fragrance Paintbrush fragrance you can paint directly onto your skin, wherever, whenever.
Once you try it, you’ll wonder how you ever topped up without it.
22/09/2026
You’re going to want to smell this one!
If only scratch & sniff worked through the screen.
Coming soon.
21/09/2026
Every fragrance begins with a moment.
For Amber, Lime & Bergamot, it was an unforgettable afternoon at the Concours d’Elegance at London’s Hurlingham Club. Vintage cars, ch*****ne, lush green gardens and the effortless elegance of an English summer became the inspiration behind every note.
Swipe to discover the story behind the scent.
If you want people asking what fragrance you’re wearing, this is the combination to know.
Ashley, our Fragrance Educator, shares one of her winning Jo Loves layering combinations because sometimes two fragrances really are better than one.
Would you try this pairing?
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Contact the business
Telephone
Website
Address
42 Elizabeth Street
London
SW1W9
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |
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