ADAM Grooming Atelier

The only pomade you need. 💈

For slick backs, classic side parts, quiffs and even curly styles, pomade gives your hair light hold with a signature high-gloss finish.

Our formula is enriched with castor oil, cedarwood, fir balsam and pine to add shine, tame frizz and keep your hair looking effortlessly groomed.

Slick. Refined. Effortless.

The art of grooming. ✨ Looking for a premium haircut, expert beard shaping or a refined men’s facial in London?

At ADAM Grooming Atelier, every treatment is performed by senior barbers and rooted in traditional Turkish grooming rituals, passed down through generations, refined over time and modernised for the contemporary gentleman.

The signature ADAM Ear Flame. 🔥 An integral part of our traditional ‘Director’s Cut’ featuring a wash, precision cut, steamy hot towel service, awakening friction scalp massage, ear flame, razor neckline and final style.

Discover our most luxurious atelier at Harrods, created for the most distinguished gentlemen. 💈

In the heart of London’s most iconic district, you’ll find our Mayfair Atelier. 📍32 Berkeley Street. For those who know.

Luxury grooming lies in the details… ✨💇🏻‍♂️

It’s all in the detail. 💈

At ADAM, a haircut is more than a cut. It’s the precision of the finish, the attention to every detail and the expertise of a barber who understands what works for you.

From the first consultation to the final styling, every element is considered. Grooming, perfected.

Matte finish. Medium hold. All-day control.

ADAM Matte Hair Clay is formulated for effortless, dry-matte styling with a flexible, long-lasting hold. Enriched with kaolin clay, cedarwood and sandalwood, it helps nourish the hair and scalp while delivering a refined, barbershop-standard finish.

Work through dry or damp hair, style as desired and leave the rest to ADAM.

Your hair. Your style. Your ADAM.

Grooming is more than a haircut. It’s the art of looking, feeling and carrying yourself at your best.

From the perfect cut to the finer details, every element matters. At ADAM Grooming Atelier, we believe staying well groomed is part of your personal standard.

Look sharp. Feel sharper. ✂️

The ADAM Experience

From the classic hot-towel wet shave to precise beard reshaping, hot-towel presses, head and neck massages and modern cuts — every treatment at ADAM is designed around the art of exceptional grooming.

Traditional craft. Modern expertise. The ADAM experience.