Noughty

✂️ THE HAIRDRESSER EDIT: PART 1

We’re taking you into the salon with professional hairdresser & stylist Annie for a four-part series of expert hair advice — without the salon price tag. 👀

First up: hair thinning.

It’s a concern Annie hears about regularly in the salon, so she’s breaking down our Get Set, Grow routine — what to use, when to use it and how to get the most from each step. 🌱

Got a question about thinning hair, the Get Set, Grow range, or just need a little expert hair advice?

👇 Drop it in the comments. Annie and Team Noughty are here to help.

Hair can hold so much more than we realise. 💗

After chemotherapy, Abigail’s hair journey became part of finding herself again. Watching the density and strength return — and reaching a point where her hair finally felt intentional — has given her a confidence boost that goes far beyond hair.

We’re incredibly grateful to Abigail for trusting us with her story and allowing us to share such a personal part of her journey.

Because real hair journeys aren’t always linear. But every bit of progress deserves to be celebrated. ✨

Real solutions. Real people. Real stories.

A little Detox Dynamo with a difference 👀💜

Josh is starting his routine at the scalp with our limited-edition Detox Dynamo, before following with the Wave Hello favourites that work for his curls. 🌊

And you might have spotted something extra on that limited-edition pack… 🐰 50p from every sale supports , helping support their work to end animal testing worldwide.

Then it’s over to Josh’s Wave Hello line-up to do his thing. Because the best routine is the one that works for your hair. 💜

Keep your eyes peeled 👀 Limited-edition Detox Dynamo is rolling out to Superdrug soon. Availability and packaging may vary by store and online while stock transitions.

Products gifted to Josh by Noughty.

HairRoutine

Lydia’s taken Noughty BACK into the salon… and this time, she’s working her Frizz Magic ✨🪄

The wonderful has put the Frizz Magic range to work on her latest clients, and just LOOK at those results. 😍

Safe to say, she really has worked her magic. ✨

Now, what Noughty range should Lydia take into the salon next? 👀 Drop your pick below 👇💜

*Products gifted to Lydia by Noughty.

Meet Vicky 💜Our sporty girl with a very real oily-root struggle.

We gave Vicky Back To Balance to try after hearing how quickly her roots became oily between workouts and busy days… and she made it a full THREE DAYS before needing to wash her hair again. 🙌

The results speak for themselves. 👀

And this is what Noughty does best. Taking real hair and scalp concerns and creating solutions that slot into real, everyday lives, helping you feel happier and more comfortable in your hair.

Because sometimes the biggest win is simply getting another good hair day. 💜

Products gifted by Noughty.

Oh, the memories… 🥹💜

10 years. So many hair days. So many Noughty moments.

From the early days to the Noughty you know today, we’ve changed, grown and had a few different looks along the way. But looking back at where it all began has us feeling ALL the feels.

So, as birthday week comes to a close, we’re rewinding through a decade of Noughty. ✨

To everyone who’s been part of the journey, whether you’ve been here since the beginning or only just found us, thank you. 🫶

Here’s to the memories we’ve made, and the ones still to come. 💜