Wild

Our morning routine involves a strict bend-and-snap AKA twist-and-refill 😉. First July plans are officially locked in… 🎥

It’s a Wild x LoveShackFancy summer. What combo have you got your eye on? Let us know in the comments and we will randomly choose someone to win it! 👀

Head to the link in bio to sign up to the waitlist and for the chance to win it all! Launching 5th July. 🎀

Postcards from Day 1 of Wimbledon. Immaculate vibes all round.

Turns out we’re pretty good at acing the (coffee) queue! And the good news? We’ll be back again tomorrow!

Want a free Freshen Up Kit?

Simply buy a delicious coffee from Tony’s van opposite Southfields Tube Station and claim your free Freshen Up Kit, packed with goodies: Wild Deodorant, Skin + Me Sunscreen, Cano Water®, Candy Kittens Wild Strawberry, and LVLS Strawberry & Cream Electrolytes.

A deodorant company failing to sponsor the Wimbledon queue, so sponsoring the coffee queue instead? That’s Wild.

Meet our four new summer scents, bringing all the fresh, fruity, floral and sweet vibes.

🥥 Hibiscus & Coconut - A creamy tropical blend with subtle floral notes.
🍦 Brown Sugar & Vanilla - Rich, sweet and indulgent.
🍓 Summer Berries - Vibrant, fruity and bursting with juicy berry notes.
🍐 Pear Blossom - Crisp, juicy and beautifully fresh.

Which one are you going for?

Wild x LoveShackFancy 🎀 Your new bathroom obsession is (nearly) here 🎀

Turn your daily routine into a romantic ritual. Discover 4 new designs featuring LoveShackFancy 🎀 signature florals (across all 4 refillable products) with 4 delicious new scents.🌸

The collection will be available across all 4 x designs in deodorant, roll on, lip balm, and 2 x designs in body wash.

🧁 The Wild scents:
🍐 Pear Blossom - juicy & fresh
🥥 Hibiscus & Coconut - creamy & smooth
🍦 Brown Sugar & Vanilla - sweet & playful
🍓 Summer Berries - fruity & bright

Tell us in the comments which design + scent combo you’re claiming first 👇💕

Available 05/07/26, head to our bio to join the waitlist.

Romantic and flirty. That’s our vibe for summer. Can you guess what’s coming to a bathroom near you? 🌸

Something fresh is coming tomorrow… comment your guesses below 👇

Pride party in the bathroom 🏳️‍🌈

We teamed up with the iconic The Two Brewers and the fabulous to surprise partygoers with a Wild Transformation Station, in the place where all the best moments of a night out happen…the bathroom!

Yshee made sure no one left the station without a fresh pep talk, hair to pits makeover, and love for all the wonderful work akt get up to.

We’ve been partnered with akt for almost a year, and 50p from every sale of our co-branded case goes straight to supporting LGBTQ+ youth at risk of homelessness. Because everyone deserves to feel safe at home.

🇬🇧 WE HAVE AN INVENT-A-SCENT WINNER!
Naughty & nostalgic, The Boy I Snogged in Thailand captures the fun, romance and adventure that 𝑺𝒂𝒎 𝑩𝒂𝒙𝒕𝒆𝒓 experienced on her travels. “”Who knew a snog could get you so far!”” she told us.

To celebrate Sam winning, we want to know YOUR wild-est snog. Back row in the cinema? Up a snowy mountain? Upside down with Spiderman? 👀💋

Comment below. The wild-er and more scent-sational, the better... 🧐

🇫🇷 NOUS AVONS UN GAGNANT DU CONCOURS « CRÉEZ VOTRE PARFUM » ! À la fois espiègle et nostalgique, « The Boy I Snogged in Thailand » incarne le bonheur, le romantisme et l’aventure que 𝑺𝒂𝒎 𝑩𝒂𝒙𝒕𝒆𝒓 a vécus au cours de ses voyages. « Qui aurait cru qu’un ba**er pouvait vous mener si loin ! », nous a-t-elle confié.

Pour fêter la victoire de Sam, on veut connaître VOTRE ba**er le plus fou. Au dernier rang du cinéma ? Au sommet d’une montagne enneigée ? La tête en bas avec Spiderman ? 👀💋

Laissez un commentaire ci-dessous. Plus c’est fou, mieux c’est... 🧐

🇩🇪 WIR HABEN EINE „KREIERE.DEINEN-DUFT“ GEWINNERIN!

Frech & nostalgisch: „The Boy I Snogged in Thailand“ fängt den Spaß, die Romantik und das Abenteuer ein, das 𝑺𝒂𝒎 𝑩𝒂𝒙𝒕𝒆𝒓 auf ihren Reisen erlebt hat. „Wer hätte gedacht, dass ein Kuss einen so weit bringen kann!“.

Um Sams Sieg zu feiern, wollen wir von DEINEM wildesten Kuss hören. In der letzten Reihe im Kino? Auf einem verschneiten Berg? Kopfüber mit Spider Man? 👀💋

Kommentiere unten. Je wilder, desto besser... 🧐