Pembroke Avenue

I began a project called Pembroke Avenue on 16/10/2022, and today I have made the difficult decision to press pause and temporarily shut down operations for the foreseeable future.

What started as a promise to my mother, Tracy Paulette Alford, to keep her legacy burning after she was diagnosed with stage four cancer has changed my life in many ways.

This project allowed me to finally grieve the loss of my mother and experience raw emotion for the first time, and for that I will always be thankful.

Unfortunately, running a business on your own with no investors or staff members comes with its difficulties, the main one being my mental health.

I need to step away and put all of my energy and focus into bettering myself mentally and allowing myself to process being diagnosed with ADHD.

As I type this through heavy eyes, I cannot thank you enough for all of the support you have shown Pembroke Avenue since it launched last year.

This is not goodbye, I just need time to find my own avenue.